Silent_Buddha
Legend
Just be reading the advertising papers around here physical media represents a big chunk of the space. THe change i see is how much space that is allocated in the stores for old stuff, fast in, fast out is the way it works now. And then they keep the constant sellers in stock, the rest is gone.
It's heavy advertising and it works for both the stores and the console manufacturers. Somehow i doubt that advertising with download codes in the papers will work as good. Its like advertising for the competition.
Yes advertising via box art on retail store shelving is good free advertising. Nothing says you can't have the redeemable game code in the same sized box on the shelf, or a similar sized package with the same box art and advertising blurb.
Regards,
SB