Thats just hand waving for nothing other then incremental changes. The fundamental technologies that enables these solutions ( global traffic services/anycast routing/etc) have been around for a very long time and they haven't changed much.
Cloud is just the current flavor of the day.
I agree with you. Posted a few times to remind folks that "we" have been doing this for years.
That said, it's not a bad thing to call out cloud technologies in E3.