So ps3 is actually 480euro.
Basically yes. And the UK price, if we keep £425, that means that pre-tax, PS3 is actually around £350 (i think?). Which is a bit less than 700 dollars depending on the day. Not that this changes anything...
I think that in the US prices are shown without tax, whereas our prices always have tax included.
EDIT: Uhm... and yes, shifty, i totally posted this before i even saw your post...