Reflecting on an AMD SoC... Llano was 228mm^2 for 4 CPU x64 cores + 240 Cypess Shaders.
About 35% of the die, or 80mm^2, is for the GPU. So a quadcore AMD x64 on 32nm is running at 150mm^2.
To compare Deneb (4core x64) was 258mm^2 on 45nm. 346mm^2 for the 6 core Thurban. Intel's 6 core Gulftown was 240mm^2 on 32nm. Bulldozer ( 8 core / 4 module) with 4x2MB L2 and 8MB L3 is 315mm^2 on 32nm with a TDP of 95-125 W for 2.8-3.9 GHz.
I know AMD chips are more robust and have much better IPC than IBM's PPC chips current in consoles but looking at the area dedicated to 4 cores when the 360 already has 3 cores / 6 HW threads.
Considering more than 60% power reduction and over 50% total die space reduction from 90nm 360's CPU/GPU budgets to the 45nm Vejle CPU/GPU revision it is a moment for pause. It l
ooks like the PPC cores are 40% or so of the SoC and looks like you could easily fit 6 cores / 12 threads in about the same area the 90nm Xenon used. A fresh design at 28nm for similar PPC cores is in the 12 core / 24 thread count. Even assuming a more fleshed out PPC core with some L3 and the requirement for better interchip communication I think IBM could deliver an 8-10 core / 16-20 thread solution.
So reflecting back on a 32nm 4 core Llano CPU at 150mm^2 and then contrasting a PPC solution with 8 core/16 HW threads (which I think is conservative) at a similar footprint and considering the "console mantra" of pretty lean / long lifecycle focus I don't see how an AMD SoC with their current CPUs is very competitive. Core count isn't everything but if you are looking for long term bang for buck for a product with an 8 year development cycle current AMD SoC solutions aren't very fast. And that isn't even mention how slow the Llano GPU is, especially its memory situation. Maybe future AMD solutions will be a lot better, or MS/Sony could ask for special designs. If the latter then there is no reason not to have a PPC chip there as IBM has already integrated an AMD graphic solution to their PPC architecture.
Question on a "SoC" (really GPU+CPU): What is so appealing about a single chip when you could go with a CPU and GPU with the same footprint but a better bus design, memory configuration, yields, and flexibility in manufacturing and design wins (e.g. AMD win your GPU, IBM your CPU contracts)?
Is it only the concept of a cheap console right out of the gate? What kind of savings are your proposing such a SoC will have? It doesn't seem likely that coherence between the CPU and GPU can be the argument as AMD won't have such products until 2014. And what advantage is that, anyways, when the memory for such AMD products is pretty poor. Basically right back to a custom design to overcome such, which begs the question: they why force a SoC right out of the gate?