This statement is nonsensical. To suggest that NVIDIA has full control on how well this code runs on all supported platforms is outrageous.
First, this fact is undisputed. Nvidia owns the code. Nvidia controls the code. Developers can optimize, yes, but with no ability to work with AMD, developers cannot optimize the game for AMD's products in anything but the most general way.
If that were the case, then AMD cards would run the game like garbage.
No, they wouldn't. I think you fundamentally misunderstand how this game is played. If NV made games run like garbage on AMD systems, they'd be opening themselves up wide to a class-action lawsuit from AMD owners, an antitrust lawsuit from AMD, and a developer revolt. No company would ever touch such a program.
When Intel sabotaged AMD's performance via compiler optimizations, they did it subtly. One generation of compiler wouldn't optimize for AMD. Intel promised the next one would. When the next one shipped, it would only use SSE, as opposed to SSE2 for certain instructions. You can read about it here -- Intel bought themselves about 10% in this fashion.
Why just 10%? Because 10% is just enough to not raise suspicions. 10% can be excused by "Well, I guess Intel just builds better chips."
Nvidia wouldn't need to make AMD cards run like garbage to exploit this scenario. If NV cards are 10% faster than AMD cards in enough titles, then AMD has to price its products lower to compensate. In Q2 2013, AMD shipped an estimated 5.32 million discrete cards. If Nvidia can exploit a 10% performance difference to lower the price of the average AMD GPU by just $10, then it just lifted $53.2 million worth of revenue out of AMD's pocket. That's the damage 10% can do.
My work does not demonstrate that GW is AMD-optimized (we know, by definition, that it isn't). I only showed that no overt penalty exists. There is no reason to assume that GCN and Kepler should always take an identical performance hit when GW features are enabled.
Only an exceedingly stupid company launches a program that blatantly breaks the competition's hardware from Day 1. Nvidia is not a stupid company. And they don't need to wreck AMD's performance to create a strategic performance advantage for themselves.