They
are pushing RT in games. The question is, why? My suggestion is because that better serves their goals in the more lucrative markets, and having settled on that design for those markets, nVidia looked at maximising profits by considering how to use that same design in a huge-margin 'prosumer' PC GPU. They also didn't 'bend over backwards to invent gaming uses' - they are already working on these as part of their extensive ML campaign, and realtime raytracing has value in productivity. Everything in Turing was happening anyway, whether 2070/2080 were released or not. Releasing them to the gaming space helps in several ways.
The reason to suggest it's too early - these dies are
massive and
expensive! Games have to target a viable mainstream tech level, and realtime raytracing is far beyond that mainstream (<$300 GPUs?). There are lots of techs that could have been implemented earlier in history if IHVs had ignored economic limits and crammed crazy amounts of silicon in. What's different now is nVidia can afford to cram crazy amounts of silicon in for the
professional markets, creating a bonkers big chip, which they can also sell to a tiny portion of the PC gaming space by using that chip to drive a couple of features.
But no-one ever suggested that.
It's not done for marketing. Turing was developed for their professional, highly lucrative businesses. They then looked at ways to use that same hardware in the gaming space, and came up with DLSS.
When the only reason devs implement raytracing is because nVidia are funding it, and they wouldn't otherwise because the costs aren't recovered by the miniscule install base paying for it, it's too early. It's nice of nVidia to invest in realtime raytracing, but it's (probably) going to be a long time before raytracing become mainstream.
With a hideously slanted, prejudiced, and confrontational interpretation.
The real suggestion is Turing was developed 100% for the professional markets - ML, automative, and professional imaging - with that design being intended to occupy the new flagship range of GPUs to make more profit from the same design in the PC space. nVidia have looked at the hardware features of Turing and considered how to best make them work in the PC space, resulting in the development of DLSS to make use of the Tensor cores. The end result is a profit-maximising strategy from the one uniform architecture.
Whatever, I'm out of this discussion now. Peoples gonna believe what they wanna believe and no-one's going to change their mind; certainly not if an alternative to their opinions is whole-heartedly considered childish or ridiculous. I'm going back to the more intelligent and considered discussions of the
console forums.