NPD April 2007

UK number 3 of the biggest game markets of the world !?!?!?

very roughly US is about 35%, Japan is about 30% (sales have been falling right???) and UK is about 10% :smile: (nearly a third of europe)

so i guess UK + USA is about 45% world market ;)
 
I dont think you should count the UK as a loose part. You should count in the UK as part of europe because the UK might be 10%, but the rest of europe would easily be more than 25%.
 
imo i wouldn't be sure saying europe as a one market because even though geographically it is a continent there are language barriers which require localisations and this obviously require differentiation (therefore costs rising). hence i think for some games release dates are a bit separate from each other. if most games released in europe are english only and european gamers have no problem, then i might be wrong.
 
Games do get localized in europe but that usually gets done all in one so one game done for the whole of europe (wich they could stop imo, I dont get a dutch language version anyway, dont want one either but I do have to wait 6 months because those lazy french and germans want their own langauge instead of learning some english) wich gets released at the same time. Atleast its not like the UK gets a game months before lets say germany.
 
I dont think you should count the UK as a loose part.

While i think its completely ridiculous to count what country is the 3rd biggest market to get any meaningful data, because the other countries as a video gaming market is very small compared to the USA and Japan (and the other big european countries arent far behind UK), so who's in third is largely irrelevant to use in an argument about X360 owning both 1.st and 3.rd biggest marked and using that for some conclusion without actually looking at number of sales instead of just marked share.

Wow, i just read what i wrote there, and that was pretty bad. I hope you get my point anyway.

Making generalizations of europe as a whole might also not be the smartest thing to do, considering that there is such a wide range of cultures and buying habits (then factor in that a lot of previously untapped markets are now growing largely in europe, like Poland)


You should count in the UK as part of europe because the UK might be 10%, but the rest of europe would easily be more than 25%.

(The rest of europe is 550 million people vs 60million )
 
simply those european countries' markets are too small to have impact globally. but if a product does well in one european country, i can't see why the trend can't carry onto other european countries if not successful.
 
Games can afford to be $60, yes, game systems should not be $400+. You obviously believe that those game will move systems, I happen to think otherwise, because I have heard it before, "Wait until Motor Storm, wait until VF5, wait until Gundam, wait until November", xbd, knows how I feel about the "wait until", I think it ranks with his "dominate". I believe each of those games will sell to current users with MGS possibly being the exception, depending on future announcements...

I never said it was nor did i say those games will move systems. I was simply making the point that PS3 has games to back it and that all of those games togather will move systems along with a price drop. I don't expect wonders when they do either.
 
While i think its completely ridiculous to count what country is the 3rd biggest market to get any meaningful data, because the other countries as a video gaming market is very small compared to the USA and Japan (and the other big european countries arent far behind UK)

UK seems to be quite a lot bigger than any other european country in videogames business, about 1/3 of the whole Europe, way bigger than any other European country and per capita they spend a lot on videogames.
 
Do you have some numbers on that? I thought UK software charts only had titels and not actual sales.

Even if the UK accounts for 1/3 of europe its still very small compared to the USA, Japan and small compared to the rest of europe. Its not like in any way the UK is going to make or break your console nor do the numbers give a real good look on things.
 
UK seems to be quite a lot bigger than any other european country in videogames business, about 1/3 of the whole Europe, way bigger than any other European country and per capita they spend a lot on videogames.

I find that very hard to believe.

A country with 60million inhabitants, similar GDP per capita as the rest of europe, is supposedly 30% of the entire market in a region that has 600million inhabitants?

Even if we only use the richest countries: Germany, France, Italy, Spain, Norway, Sweden, Denmark,Finland, Switzerland,Austria, Netherlands, Belgium + benelux etc, your left with with 350+ million people with mostly similar price levels and GDP per capita.

I'm sorry but without hard data i find it very hard to believe that UK with its 60 million people acounts for 30% of a total market of 400+ million.
 
I find that very hard to believe.

I'm sorry but without hard data i find it very hard to believe that UK with its 60 million people acounts for 30% of a total market of 400+ million.

http://spong.com/detail/editorial.jsp?eid=10109507&cid=&tid=&pid=&plid=&page=3

Ray Maguire - Sony Computer Entertainment's UK Managing Director

"We are the biggest market in Europe. It depends on which number you read, but we roughly constitute just over 22 per cent of the market in PAL – I say PAL rather than Europe, because PAL now extends out to over 100 territories, and some of those territories are quite strong. For instance, we have some of the strongest Middle Eastern and Russian sales forces compared to competing products. "

If UK represent 22% of the PAL market then the European sales would have to represent at most 75% of the total PAL market for UK to represent 30% of the European market.
 
http://spong.com/detail/editorial.jsp?eid=10109507&cid=&tid=&pid=&plid=&page=3

Ray Maguire - Sony Computer Entertainment's UK Managing Director

"We are the biggest market in Europe. It depends on which number you read, but we roughly constitute just over 22 per cent of the market in PAL – I say PAL rather than Europe, because PAL now extends out to over 100 territories, and some of those territories are quite strong. For instance, we have some of the strongest Middle Eastern and Russian sales forces compared to competing products. "

If UK represent 22% of the PAL market then the European sales would have to represent at most 75% of the total PAL market for UK to represent 30% of the European market.

The terms market and sales are little bit ambiguous in that context, to be honest. Saels can mean sales numbers or sales revenue. Since consoles' retail price is usually higher in the UK, it can skew the numbers quite a bit. I am not saying that is the case here, but it could very well be.
 
I'm sorry but without hard data i find it very hard to believe that UK with its 60 million people acounts for 30% of a total market of 400+ million.

http://66.102.9.104/search?q=cache:...T+"Playstation+2+UK+sales"&hl=en&ct=clnk&cd=1

I'm not sure if that qualifies as hard data, but it's the only thing I was able to find in reasonable amount of time...
It has some numbers saying that UK market is estimated of being about 10% of the world and that PS2 has sold over 8 million units in UK, That is likely over 20% of all the PS2's sold in the entire PAL-region. It's bigger market than what it should be...

I don't know why they buy so much stuff, probably because being isolated on a rainy island you'll find little to do :devilish:
 
http://66.102.9.104/search?q=cache:...T+"Playstation+2+UK+sales"&hl=en&ct=clnk&cd=1

I'm not sure if that qualifies as hard data, but it's the only thing I was able to find in reasonable amount of time...
It has some numbers saying that UK market is estimated of being about 10% of the world and that PS2 has sold over 8 million units in UK, That is likely over 20% of all the PS2's sold in the entire PAL-region. It's bigger market than what it should be...

I don't know why they buy so much stuff, probably because being isolated on a rainy island you'll find little to do :devilish:

You mock but it's absolutely true :smile: It's boring here! In seriousness though, i personally think it's the UK's similar tastes to the US, if more games were made to continental European tastes, maybe they'd sell more. Just my opinion of course
 
You mock but it's absolutely true :smile: It's boring here! In seriousness though, i personally think it's the UK's similar tastes to the US, if more games were made to continental European tastes, maybe they'd sell more. Just my opinion of course

I think the origin lies in a rich tradition of developing and producing computers. The U.K. also has a much higher than average percentage of people who work in the IT sector, and has some of the best studios. Additionally, English speaking countries in Europe have had a head-start in acceptance of foreign software as English would generally be the language computers and software work with or the first language they have been translated into.
 
I think the origin lies in a rich tradition of developing and producing computers. The U.K. also has a much higher than average percentage of people who work in the IT sector, and has some of the best studios. Additionally, English speaking countries in Europe have had a head-start in acceptance of foreign software as English would generally be the language computers and software work with or the first language they have been translated into.

Yep. those reasons sound pretty reasonable. Because of this, I do think the UK should be seen as a slightly different entity than just 'Europe'. The problem with saying something like Ostepop seems to be saying, basically that the rest of Europe dwarfs the UK, and so it's not a significant market in itself is that it makes out like the rest of Europe has singular buying habits. What makes the UK significant is that is is the single largest market in Europe. 10% is still 10%, and sales there could affect what games are released on what platform.
 
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