Knowing absolutely nothing about it, it's hard to speculate. Being based on PC technology doesn't tell us much. A Windows box is based on PC technology. A Linux box would be based on PC technology. The PS4 and XBO are based on PC technology. An Android box could be based on PC technology.
However, there are some interesting ways that this could work. None of this is saying that Atari is actually doing this.
- As a Steam Box. Steam Big Picture mode is actually really good in the living room. The problem was that Valve pushed Linux too hard. The Linux gaming library is relatively pathetic. Atari would have to go with Windows if they wanted to be taken seriously.
- While Windows pricing can be a barrier, there are conditions that allow system integrators to install Windows for end users for free. This started for Windows 8.1 but continues with Windows 10. Many Chinese PC manufacturer's take advantage of this when offering sub 200 USD PCs. There are caveats, however. The system can't have more than 4 GB of memory (but can be user upgradable) and the system must include 32 or 64 GB of embedded storage (like eMMC). There's other requirements, but I can't remember them. I believe Intel and other OEMs also use this for their thumbdrive PCs. This was a program Microsoft started to drive the adoption of low priced Windows Tablets. HP, for example, used this for their 99 USD Windows Tablet.
- As a Windows Store box. Currently this is less polished with a horrible living room UI. But the future potential is if Microsoft moves to a fully integrated gaming ecosystem where all Xbox titles also exist in the Windows store then this sort of becomes an Xbox clone.
- Some caveats. It'll end up either being less powerful but similarly priced or more expensive. And it's going to have the full fat Windows OS overhead and Windows APIs compared to the slimmed down Xbox console version using the Windows Kernel and purpose built console APIs. So even with roughly equivalent hardware, it would perform worse. IE - it'd have to have better spec'd hardware (CPU and GPU for instance) in order to achieve similar performance which in turn means it'd be priced higher.
- That said, if this hypothetical Atari Windows Console lagged official Xbox hardware console releases by a year or two, they could likely come close to matching in game performance at similar prices to the Xbox using PC hardware combined with OEM bulk hardware pricing (IE cheaper than we as consumers could get it for).
- Alternatively, they could go cheap with lower IQ settings as console games in the Windows PC Store can scale down in hardware requirements quite significantly.
And since in both cases they'd be using Windows, the end user would have access to both.
This is the only model I can even remotely see as working where past efforts by numerous console hardware wannabe companies (like Ouya) have failed.
There's a big problem here though. In both cases they lose access to game purchase revenue. Game purchase revenue or the console maker's "game tax" for allowing games to be made for their platform is how console manufacturer's survive. Any meager profits from console hardware (excluding accessories sold separately) don't even cover the day to day operating costs of managing a console hardware business.
This means that their "console" would need to be priced significantly higher in order to have high enough margins to survive on hardware sales alone. That would make the device unattractive as a "console" although it wouldn't affect it if it was advertised as a gaming PC. But just being another gaming PC is pretty generic.
Perhaps they could strike a deal with MS or Valve to receive a portion of the sales revenue. Similar to games sold through Amazon or other stores. They get revenue from selling Steam digital games as well as console games. But that just makes them another game retailer, albeit with a "console" attached.
I dunno. I've been using this as just a thought exercise (to keep my mind limber as I get older), but it's difficult to think of scenarios where an Atari console would work and have even a remote chance of succeeding. And even after all this, I still don't fancy this as something that would work unless they commit to being a PC gaming hardware OEM even if they called it a "console."
Regards,
SB