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Well, technically the console was revealed at E3, including the main spec points. If anything was weird it was how early they did that, without a concept box or any prototype games.
I don't know what last E3 was, I'd call it a product announcement because they announced a product, albeit with few details. Tomorrow I would call a reveal because actual specifications will be revealed but they're arbitrary and subjective terms. The physical appearance of the box is arguably the least important aspect and other consoles have had specs revealed months before the box itself. Not any software, though.
I don't think MS needs DF to reveal the specs, but I guess you could view it as having your specs vetted. I imagine it's just a way for them to start generating buzz now to keep hardcore gamers interested until release date.
And that's what I think, so again, is this because Microsoft think they now lack credibility?
DF is selected as the place to talk about the specs ahead of talk about the system. It lays the groundwork among the console nerds (who'll be advising their peers) to talk technobabble and impress people. MS don't want to talk specs during the proper reveal because they'll bore much of their audience, but they don't want to avoid spec talk because it's a PR strong point. So they are messaging the correct people with the correct part of the message.
Yup. and to be clear I'm not saying DF's involvement is bad, if anything it'll likely result in a clearer technical message than if Microsoft were going it alone. But it's unprecented and weird. Weird isn't necessarily bad.
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