TDK has unified its super hard coating technology under the name DURABIS, and has produced a logo to identify it. DURABIS, which was coined by combining the words "durability" and "shield," conveys the high durability of products that include the hard coating technology.
Durability, Capacity and Speed: TDK Advancements Unlock Blu-ray Disc’s Potential
TDK’s DURABIS coating technology makes recordable Blu-ray Discs possible, as it provides protection to the recording layer, which is very close to the disc surface. DURABIS technology resists scratches, which can cause recording and playback errors. The coating also resists other common contaminants such as fingerprints and dirt. Because the DURABIS coating technology rapidly discharges static electricity, the discs also resist the accumulation of dust. Eliminating the need for a cartridge will contain manufacturing costs, keeping Blu-ray Disc pricing in line with today’s standard recordable DVD discs. With DURABIS coating technology allowing bare Blu-ray Discs, the format will instantly feel familiar to consumers.
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