There is an option, which is customer friendly but retailer hostile (so naturally I like it ), which is Sony releasing digitally on Tuesdays and retailers can hold until Friday or conform. I get the America argument, it's a big country but the UK is tiny. I walked around it at lunch time The entire map of GTA V is bigger than the UK QFT!
But I still won't to get to play most games until the weekend
In practice I see retailers over here usually having the game in store up to a week before the digital/official release date.