I would be so up for that!Perhaps to stop any further leveraging of semantic cues the forum should include a commonly, in the games market, used lexicon with standard definitions that everyone agrees, or has to, with by using the forum?
Oh, you mean using established standard words, and not:
Biscuit - noun - a higher than typical amount of marketing/promotional investment in a product to generate public mindshare.
"Insomniac has a lot more biscuit surrounding it than TF."
"Rubbish. MS has been laying on the TF biscuit for months prior to launch. Whatever forum biscuit you think there is for Infamous is mostly strawberry topping."
Strawberry topping - noun - social discussion about a current product, service, or other item of interest.