Vendor side PR. doesn't count for anything.
Not only is it PR, it leaves out the most critical aspect of these products, power draw.
Intel has been capable of outperforming ARM products for a long time. And nobody in these segments have given a damn, of course. Now that it's so bleedingly obvious that small portable computing devices is where the action will be that even the PC companies belatedly wants in, it seems that the PR (and the PC industry observers they talk to) still haven't understood that this ballgame plays by different rules, and that "performance" isn't where it's at. It never was. It was always a second tier consideration, and it still is because for the overwhelming number of applications extended battery life brings much higher value than another 50% in performance.
So rather than any factual content, this little tidbit is interesting because it shows Intel as a PC company trying to sell to PC people.