AT&T abruptly drops ESPN 3D from U-verse during the X-Games citing high price, low demand:
http://hd.engadget.com/2011/08/01/a...espn-3d-from-u-verse-during-the-x-games-citi/
http://hd.engadget.com/2011/08/01/a...espn-3d-from-u-verse-during-the-x-games-citi/
AT&T's reason for the move follows after the break, which lays out the case that even despite interested viewers chipping in their Hamiltons it has decided with there's not enough demand to support the "high cost" of ESPN 3D. Slow down on ringing the death knell for 3D everywhere however, since AT&T is still hanging onto its 3D VOD movies, for now. Its willingness to make the rare move of dropping one of the sports leaders offerings definitely speaks to the niche status of 3D, but experience suggests this comes down to a dollars and cents decision across the entire swath of the ever growing ESPN / ABC / Disney family.