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The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is $50,000 to $60,000, I’m going to continue to look at the Wii because of the software, and it’s a great entertainment device. For consumers who want to have the latest gadgets and have a higher disposable income, that’s for the Wii U.
We haven’t announced pricing or availability or any other details, but given the current pricing of the Wii, it’s not going to be there.
We’ve been very clear, the market is going to decide how long these products will coexist side by side. Our goal is to launch the Wii U and drive it into the marketplace, but it will speak to a different consumer than the one that is buying the Wii today during the holidays.
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Are you considering adding more content like live TV or movies?
If the consumer wants live TV, they can get it through the options they have today. We always ask the question, ‘What can we do that’s new and provocative?’ And we will continue to think of new and provocative experiences for the user.
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You don’t see that innovation happening in social gaming?
The companies that will win in the social gaming space need to show an ability to provide the new and different experiences, and a way to monetize it. In the end, these are businesses that need to make money.
Is that your comment on the free-to-play model? Will you experiment with free-to-play?
I have two comments on that.
First, we make games for Nintendo devices, and that is a competitive advantage for us. You can only play Mario on a Nintendo device, so from that standpoint, I wouldn’t expect to see our franchises on other platforms, and I would argue Facebook is a platform.
My second point, on whether we will experiment with other forms of monetization?
Certainly.
How that comes about, or which ones we do first, that’s all experimentation that’s going on right now in our various studios.