I am trying to understand the spirit of NeoCool post and in someway I agree.
Doom 3 is supposed to be one of the most impressive (gfx) game coming and the engine is based on the DX7 level hardware. In the end it is not WHAT you use but HOW do you use it. Doom3 use pervasive DOT3 and other effects, but probably will look better than many games with some DX9 effects.
For the enduser (gamer) the WOW factor is what matters, not the poor use of isolated DX9 effects.
Probably we will have to wait until Carmack write his next engine using the DX9 level hardware as the base level to really appreciate what this technology can do.
IMHO software (games) is not in the same level of development as hardware because of many factors like HW installed base, developers experience, etc...