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Lets not kid ourselves though; 40% is a reality - the question is, how many developers actually get to target it in a meaningful way besides a simple resolution gain? My guess: not many, especially considering using that 40% in a multi game project isn't free. It needs time and resources too.
This is an "interesting" discussion and I won't say much except for this... I still feel held back on both PC and XB1 compared to PS4 and I think my colleagues would agree. There's a lot more we could do if not for the "other platforms". Things are catching up, but far too slowly. I think in about a year maybe we'll be closer, but it requires developers pushing on the first parties in the areas they're lacking and from talking with them it sounds like a lot of developers are still behind the curve, so who knows.