Richard mentioned in this video that the target market for PC is not the same as Console.... I don't know that I necessarily agree with that at all. Firstly, what evidence is that based on? Its just now that Sony is implementing their own account system on pc that would allow them to actually gather that data. Also, if the target market is different, then there should not be a large overlap in terms of the games consumed between both markets but, that's also not necessarily true.
Secondly, I've been looking at a few forums now and the although it's just the hard core, around 50% are expressing that they will not purchase a console if the games release day and date on the PC. That's a dangerous game for Sony to play lest they end up in the same kerfuffle as Microsoft. Now you can argue that the Microsoft's issues are different as DF attempted to in this video. To a certain extent, they're correct but, the crux of the issue is simply this.... Why should someone invest into your platform if your games are available elsewhere. Frankly, if Sony start releasing their games day and date, I can see many just purchasing Nintendo and PC. I most certainly would steer in that direction.
It's an interesting problem for Sony because if they commit in that direction, they'll most certainly see a drop in subscription revenue and store revenue. They're collecting 30% of every purchase in their store now but, if people leave your platform, you lose that revenue. Now, will the sales of games offset that? I'm not so sure especially with how inconsistent their release schedule is..... In my opinion, it would be wise to treat it on a case by case basis. There's a reason why movies go theatres -> platform exclusive subscription service -> physical and digital release -> general subscription release. It's all about maximizing revenue and releasing day and date in my opinion works against that objective.