AMD can easily compete and take market share from Nvidia if they focused on it.
The average gamer doesn't give a shit about the high-end GPU's and technology we talk about in here.
If AMD focused on making a GPU with the performance level of the 7900XTX but at half the price it would give Nvidia a right shafting.
That wouldn't be possible on every process node but it would be a good target to aim for and would generate more sales than any Nvidia GPU.
Not to mention such performance at that price would do wonders for PC gaming.
They did it with the HD4870, HD5870 and HD7970.
So they can do it......
Nvidia is quite easily surpassable.
"Easily", yeah, so why haven’t they done it? Maybe because it’s not anywhere near as easy as you’re pretending? Otherwise, give Lisa Hsu a call, we’d all have to see you steer AMD in the right direction.
AMD has been trying for over a decade, but it turns out two beyond3d posters are the answer to their woes.