Sure, but are we then saying that the ideas behind any of these other things are not valuable? Many techniques that are simple to implement are shared freely, including basically all of the foundation of computer graphics. DLSS is a case where NVIDIA very much could still today - many years later - be profiting primarily off their ML hardware since it is likely not very practical to run on GPUs without similar hardware. Intel could likely do it of course, but I don't think the distance between DLSS and XeSS is really large enough to be a primary driver of why one would buy one or the other.
That's my point: ideas should be free to be shared, but specific implmentations, not necessarily.
Again using DLSS as an example: I agree if NVIDIA actually publishes the weights some people might be able to improve on it (e.g. fine tuning against some edge cases for a specific game), but if everyone can use the weights I'm not sure if NVIDIA would started such project at the first place. I mean, apparently no one else did.