They can be, but too many sees a studio closed. You have to weigh up long-term benefits from the diversity a poorly selling title brings versus the cost of operating it.
You do know how Uncharted came into being, right? Chasing a trend. Here's some Uncharted Lootboxes for yer too
Nintendo laying on the Loot Boxes too.
I'm pretty sure if Sony had a choice between HZD or Fortnite, they'd have picked Fortnite. As a games publisher looking to make money from games, they'll face the same choices as any other. They just have a little extra value that can be factored into a game in terms of platform diversity that improves platform sales, which other pubs don't have, but they can't sink countless dollars into exclusives either without measurable returns and it being a wise investment.
If the studio don't sell enough game and hardware, they will close. Don't sell games making people buying hardware is not the solution too. It is one of the reason Microsoft sold between 30 and 35 millions consoles when Sony was at 73,4 millions consoles sold through consumer.
And if you think Microsoft is happy of the situation they will not announce to open studios for new Ip AAA games like a new single player Fable and say they prepare next gen where they want to be the leader and beat Sony...
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