How are you going to fit into the current technology pricing model? Do you feel you have to undercut Epic or anything like that?
Steve Nix: I don't think we need to really be concerned with anyone else's pricing, because we believe we have the best technology solution available. However, we have a history of very fair pricing for our technology. For our older technologies the pricing's on the webpage - you can look them up. I think we've got id Tech 4 currently at USD 250,000 against 5 points. I'd verify that actually, before you put it! [id Tech 4 page on idsoftware.com] For all the older stuff, we have the pricing up there.
The only reason we haven't been very public about id Tech 5 pricing is because honestly we haven't developed our final plan there. But we have a history of - like I said - being pretty fair, and I expect that our pricing will be...that we're not going to lose business based on price. If our engine's not quite the right engine for someone, for the type of game they want to make, they can make their decision, but I doubt we're going to lose business just solely focused on price.
Eurogamer: Are you talking to the platform holders about stepping inside the circle of their development tools or anything like that? Making yourselves part of their development offering?
Steve Nix: We've talked about the various middleware, officially approved programmes, and we're having those discussions. Obviously we work closely with Sony, we work closely with Microsoft, we work closely with Apple and we work closely with Intel - and even with AMD and ATI and NVIDIA. We work closely with everyone. As far as the support level and our interaction with those companies, we work very closely with them. All the major players and hardware and OS regularly to the id offices and they'll meet with John and talk about their roadmaps and John will say 'here's where I think you should go'. John was a major player in Apple adopting GL as their rendering solution for the desktop. So John's always talking roadmap with those guys, and we have pretty good relationships.
Whether or not we take the more formal approach of being approved middleware providers, that's something we're talking about, but I don't know to what degree it...it'll help to some degree, but publishers for the most part and developers know who we are, they know we make great technology, and getting a stamp of approval, I'm not sure if that's a tremendous Delta Force honestly.