1. Willie Horton. The first edition of the webpage had a section on falsification of the election ad regarding Willie Horton (the convict, not the baseball star). This was one of the earliest criticisms of Bowling--Ben Fritz caught it back in
November, 2002.
To illustrate politicians' (and especially Republican politicians') willingness to play the "race card," Bowling shows what purports to be a television ad run by George Bush, Sr., in his race against Governor Dukakis. For those who weren't around back then -- Massachusetts had a "prison furlough" program where prisoners could be given short releases from the clink. Unfortunately, some of them never came back. Dukakis vetoed legislation which would have forbidden furlough to persons with "life without parole" sentences for murder, and authorities thereafter furloughed a number of murderers. Horton, in prison for a brutal stabbing murder, got a furlough, never returned, and then attacked a couple, assaulting both and raping the woman. His opponents in the presidental race took advantage of the the veto.
The ad as shown by Moore begins with a "revolving door" of justice, progresses to a picture of Willie Horton (who is black), and ends with dramatic subtitle: "Willie Horton released. Then kills again."
Fact: Bowling
splices together two different election ads, one run by the Bush campaign (featuring a revolving door, and not even mentioning Horton) and another run by an independent expenditure campaign (naming Horton, and showing footage from which it can be seen that he is black). At the end, the ad ala' Moore has the customary note that it was paid for by the Bush-Quayle campaign. Moore intones "whether you're a psychotic killer or running for president of the United States, the one thing you can always count on is white America's fear of the black man." There is nothing to reveal that most of the ad just seen (and all of it that was relevant to Moore's claim) was not the Bush-Quayle ad, which didn't even name Horton.
Fact: Apparently unsatisfied with splicing the ads, Bowling's editors added a subtitle "Willie Horton released. Then kills again."
Fact: Ben Fitz also noted that Bowling's editors didn't bother to research the events before doctoring the ads. Horton's second arrest was not for murder. (The second set of charges were aggravated assault and rape).
I originally deleted this from the main webpage, because in the VHS version of Bowling Moore had the decency to remove the misleading footage. But as Brendan Nyhan recently wrote in Spinsanity, he put it back in in the DVD version! He did make one minor change, switching his edited-in caption to "Willie Horton released. Then rapes a woman." Obviously Moore had been informed of the Spinsanity criticism. He responded by correcting his own typo, not by removing the edited in caption, nor by revealing that the ad being shown was not in fact a Bush-Quayle ad.