Just a quick recap of the last decade plus a few years, for those obviously newish to the party here:
- Hercules was king, and then fell. (circa 1988-1992)
- ATI was the next king, but fell. (1992-1996?) Their fall was quite slow since they did have a stranglehold on the 2D market for the most part. They less fell than they slid slowly into the general fray thus losing their position of leadership.
- S3 was the next king, and fell. (1994-1996?) S3 outraced ATI in the days of the early VLB and PCI accelerators. Success in retail due to Diamond, Creative Labs, #9, etc. Was on LOTS of no-name boards.
- 3dfx was the next king, and fell. (1996-1998?) Changed the rules of the game from 2D to 3D. Nobody cared about 2D performance after a certain point... it was all about 3D performance.
- nvidia is the current king (199 Ramped up so effectively and won over enough of the OEMs to dethrone 3dfx in the retail sector and ATI in the business/oem sector. I think ATI may still hold the lead in the laptop graphics oem sector.
- ATI is attempting a coup (now) Got their poop in a group and leapfrogged unexpectedly.
I have neglected to mention many players. I have probably dramatically simplified and gotten the dates wrong.
However, for some of you younger folk... keep in mind that ATI was king once before, a long time ago... back when 2MB was a LOT of video ram.
I don't see either nvidia or ATI slipping and falling upon the sword in the same spectacular manner that 3dfx did. They may have ups and downs, but it is extremely unlikely that one will "win" in any real sense of the word. There will always be the next product release.
Note: This assumes both companies avoid extreme fiscal stupidity.
- Hercules was king, and then fell. (circa 1988-1992)
- ATI was the next king, but fell. (1992-1996?) Their fall was quite slow since they did have a stranglehold on the 2D market for the most part. They less fell than they slid slowly into the general fray thus losing their position of leadership.
- S3 was the next king, and fell. (1994-1996?) S3 outraced ATI in the days of the early VLB and PCI accelerators. Success in retail due to Diamond, Creative Labs, #9, etc. Was on LOTS of no-name boards.
- 3dfx was the next king, and fell. (1996-1998?) Changed the rules of the game from 2D to 3D. Nobody cared about 2D performance after a certain point... it was all about 3D performance.
- nvidia is the current king (199 Ramped up so effectively and won over enough of the OEMs to dethrone 3dfx in the retail sector and ATI in the business/oem sector. I think ATI may still hold the lead in the laptop graphics oem sector.
- ATI is attempting a coup (now) Got their poop in a group and leapfrogged unexpectedly.
I have neglected to mention many players. I have probably dramatically simplified and gotten the dates wrong.
However, for some of you younger folk... keep in mind that ATI was king once before, a long time ago... back when 2MB was a LOT of video ram.
I don't see either nvidia or ATI slipping and falling upon the sword in the same spectacular manner that 3dfx did. They may have ups and downs, but it is extremely unlikely that one will "win" in any real sense of the word. There will always be the next product release.
Note: This assumes both companies avoid extreme fiscal stupidity.