I was very disappointed with Anand's opening commentary. Specifically in the way he just brushed off the things nVidia's done in the last year by saying "they've all" done these kinds of things in the past. That certainly is true on its face, but the degree and kind of things nVidia has done in the last 10 or so months are unprecedented in my experience. The two things Anand glosses over that are the most egregious to me are:
(1) The factual misrepresentation of nV30/35's pipelines. nVidia published in its official spec sheets that the architecture was 8x1 when the truth has always been it's 4x2. This misinformation was put on its website, on its product boxes, and everywhere else you can think of--before it was disproved. (Is it still advertised as 8x1? I haven't checked lately.) I cannot *ever* remember a manufacturer deliberately misrepresenting something as fundamental as this in marketing a 3d chip at any time. The confusion it caused left people guessing about why nV30 was so slow at 500MHz compared to the 325MHz R300 for a much longer time than would have happened had this aspect of the architecture been accurately disclosed from the beginning.
Of course, the reason for nVidia doing this is obvious--R300 was a genuine 8x1 chip, and nVidia was loathe to advertise anything less for nV30, so it lied about it. The stupidity of something like that is amazing--that they actually thought no one would be the wiser. But the entire sad saga of nV3x all year has been one of unmitigated stupidity, in my view. "zixels" indeed...*chuckle--sneer*...
I think this one story alone is possibly the biggest journalistic coup imaginable for some enterprising Internet journalist--it's the stuff that investigative reporting is made of--but---whoosh--right over Anand's head, it seems...
(2) nVidia quitting the FM program last year and issuing public statements through convenient lackeys, proxies, and stooges, as well as its own white papers, explaining why FM was so woefully misguided to believe that DX9 and especially PS2.0 would ever conceivably be in the cards for the future of 3d gaming.
Considering that nVidia was an active partner with M$ through both the xBox contract and through its participation in the formulation of the DX9 API, what on earth could possibly make them reach such an unmitigatedly stupid conclusion as to the "future" of 3d gaming? I mean, we're talking about a company which had direct input to and direct knowledge of the DX9 API long before it shipped its first nV3x product.
This was truly remarkable behavior in and of itself, and quite distinct from the specific cheating instances that have been so thoroughly documented over the time period. It basically spells out that nVidia had become so full of itself, and so enamoured of its own imagined influence and power in the 3d-chip markets, that it believed it could literally sneer at everyone else and set its own irresistible path which the world would be compelled to follow.
But honestly, as well, I think there is a simpler explanation: nV3x is the product of nVidia's architecture milking policy, which it was well into at the time ATi dark-horsed the R300 last year. nVidia had become so comfortable in its temporary position of being "out front" in the 3d-performance sector of the market (which sets the pace for all other areas of that market) that it was far less concerned with *any* future of 3d gaming and was primarily concerned with milking its existing architectures as long as possible with maximum profit, under the misguided assumption it had eliminated most of its competition and would soon eliminate the rest. So it isn't surprising that nV3x is entirely lacking as DX9 hardware--from the beginning it was always meant to be merely an incremental improvement over nv25 offering incomplete DX9 hardware support.
Never have I seen a 3d-chip company be so wrong in reading the tea leaves (not only about the "future" of 3d gaming--which it should have easily been able to see, but also about the .13 micron manufacturing process--the emphasis nVidia placed on an UNPROVEN process for nV30 is unprecedented, in my view.) That's an interesting story in and of itself. But I guess Anand thinks that all 3d-chip companies have done this before. Problem is--I can't recall it...
Finally, the last criticism I have for Anand is while he makes several veiled references to the "multi-million dollar" marketing agreement between Valve and ATi, he--it seems to me--deliberately omits recounting that nVidia has been engaged in doing the same exact thing for most of the year, under the auspices of its TWIMTB marketing campaign. Hello, Anand? Are software bundling deals with various hardware IHVs a new and unprecedented event? Hardly--they've been going on ever since I can remember. I didn't mind him talking about the bundling deal.
Big deal, I say (Who cares?) But to omit the fact that nVidia has been engaging in the very same "multi-million dollar" marketing deals all year long with various companies (most notably with Epic/Atari last year), while you are making the thinly veiled accusation that although Valve stated it chose ATi on the basis of its technology that *might not* really be the case since the deal exists....well, that's just poor Internet journalism, in my view.