amBX for PS3

I think its a step up compared to Philips' Ambilighting technology that comes in their LCD TVs. And I also believe they have other 'environmental' factors put into their solution, such as a fan to blow wind on you if the area your character is in is in a windy environment.
 
It blows dust(tm) and grit(c) into your eyes to simulate a real world scenario! And bad smells fill the room like natures true aroma when you encounter particularly scary moments.
 
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