D
Deleted member 11852
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You can think of it another way. For indie developers that can't afford a large advertising campaign in multiple countries in multiple languages each being tailored to the cultural differences in each country (important as a advertisement in one country that works may be viewed as offensive in another country) GamePass is like an incredibly cheap advertising avenue (leverage GamePass subscribers to proselytize your game to friends, family and social media) where not only is there no cost out of pocket but they also earn some revenue by it being on GamePass.
My only experience of GamePass is my Xbox Series X but I'm not seeing much varied promotion of games in GamePass other than being included for those who want to dig through the library. I don't know if the experience is different in other regions but I think Microsoft could make some fairly low-effort changes that tweak the dashboard for GamePass subscribers.
Sideline the general advertising, which is a pet peeve. I bought the box and pay for a GamePass subscription so shoving ads at me on my TV screen really grates. In it's place insert a timed carousel promote lesser-known (not AA/AAA) games. Microsoft can be smart about it, e.g. promoting games of genres that I as a customer play a lot but which I have not played on GamePass - or even viewed in GamePass. Microsoft know what I've games I've viewed in GamePass as I've scrolled down the entries.
I learned about Vampire Survivors (which is in GamePass) not from my Xbox but social media. I do think Devs and publishers need to have to have reasonable expectations from Microsoft because with 300+ games, in terms of marketing you can either advertise all for a very little, at which point you question the effectiveness, or you advertise few for longer periods.
For every Vampire Survivors there will be 100+ games that never receive much attention.