All purpose Sales and Sales Rumours and Anecdotes [2020 Edition]

Discussion in 'Console Industry' started by wco81, Jan 26, 2020.

  1. goonergaz

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    You said "Worth noting that at the beginning of this gen, digital download only accounted for around 5-10% on average. We are going into next gen with 50% digital to start with." Based off a chart from EA saying that it was currently 49% from the last quarter.

    The implication is that 'digital sales have grown massively, big shift from physical to digital since 2013'.

    I'm simply saying the data isn't clear cut because;

    1) At the start of the gen all games were full price and there were not many to buy
    2) At the end of the gen you can buy litterally hundereds of EA games in sales, this has been compounded by lockdown which was in place for over 1/3rd the quarter

    So whilst digital sales are up (and I'm not saying otherwise) I'd like to see more detail, how many were full price? Because that's data that actually means something. That's data that will show how much digital purchases have increased because it'll be like for like...or certainly closer to a fair comparison - because it may be 50% going into next gen, but how much of that is cheap toot? EA don't see any figures from the 2nd hand physical market.
     
  2. AlphaWolf

    AlphaWolf Specious Misanthrope
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    A dollar for EA on an 'on sale' digital purchase could well be worth more to EA than a full retail new box edition sale.
     
  3. goonergaz

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    I don’t disagree, either we’re arguing about buying trends or overall profit?

    I thought we were arguing buying trends and the implication that next gen will start at 50% of new games being sold digitally? Or at least a significant increase on last gens 5-10%?

    Also is this units or money?
     
  4. pharma

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    Nintendo smashes Switch sales view; says Animal Crossing is device's fastest-selling game

    https://www.reuters.com/article/us-nintendo-results/nintendo-smashes-switch-sales-view-says-animal-crossing-is-devices-fastest-selling-game-idUSKBN22J2B6?
     
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  5. BRiT

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    Units. EA said "49% of our units sold through were digital rather than physical".
     
  6. DSoup

    DSoup meh
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    I wonder what it was at the end of the 360/PS3 generation. I think that makes for a better comparison because, as you say, the dynamics of the console-buying public and decisions to be made, are very different at the start of a generation and years after it has matured.

    edit: typos.
     
    #86 DSoup, May 8, 2020
    Last edited: May 8, 2020
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  7. goonergaz

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    So could be just 10% of income- I know it all adds up, but as I said, could just be lots of units from big sales (and there have been quite a few recently)
     
  8. Shifty Geezer

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    Nope.

    upload_2020-5-8_12-19-38.png
     
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  9. BRiT

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    It's even possible that physical media is down to just 10% - 15% of total revenue.
     
  10. goonergaz

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    So in 2017 ~15% of income was from full game digital downloads?
     
  11. BRiT

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    No, that says 59% of revenue in 2017 was already from Digital.
     
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  12. PSman1700

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    Physical media probably wont exist in the future, or be a niche market, which it seems to be getting already now.
    I cant even imagine buying anything disc based anymore, both pc and console.
    PC was first with this digital, like most things we see things happen there first and then the console following.
     
  13. AlphaWolf

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    That does include revenue other than full games which is what he wants to make it about.

    It also includes PC and mobile, so the chart isn't in sync with your earlier quote other than to say digital has been increasing dramatically in every category.

    To goonergaz's point. Digital full game downloads had increased by 230% for the period 2014 to 2017.
     
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  14. Shifty Geezer

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    Looks like it. That doesn't change what's happening here though and you're drifting between arguments (making points without really specifying what the argument is for them). 50% of unit sales is digital. Portion of revenue from those digital sales is something else, but with packaged goods costing more, the overheads of those may see more or less profits for EA than the download titles.

    Here's another one:

    upload_2020-5-8_17-55-23.png

    Net revenue from Full Download games is 40% of net revenue from (Full Download + Packaged Goods And Others). Live services would include download games as part of a subscription sale.

    No matter how you cut it, digital is at least the equal of disc sales going into this generation, and the greater part of profitability. It's the money maker for the console companies too.
     
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  15. goonergaz

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    Sorry, I took the original comments as 'at the start of next gen, when games are released 50% of sales will be digital' - which is kind of implied (depending how you read it.

    Anyway, the data was in the other post I just didn't do the math;

    2012 6.5%
    2013 5.6%
    2014 8.8%
    2015 9.3%
    2016 11.4%
    2017 14.9%

    Be interesting to have 2018 & 2019 data to complete the picture.
     
  16. goonergaz

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    I thought that was the implecation from the original post, soirry...I just am interested in the buying trends of new games - this for me is the important
    data that truely shows buying trends.
     
  17. DSoup

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    On digital vs. physical, from Sony's 2019Q4 financial released yesterday:

    [​IMG]

    It's worth remembering that for physical software, unless a game is bought directly from Sony (or a Sony store), in most cases Sony will only take a traditional publisher cut for the games they publish - which is obviously not all, i.e. EA, Activision, Ubisoft and many others self-publish. For digital, Sony will take their publisher cut (caveat as before) and the retail cut for all games sold through the PS Store.

    I.e, they are not directly comparable, but the trend (sales income from physical down, sales income from Digital up) is clear.
     
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  18. jayco

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    Stolen from resetera:

    PS4 close to reaching gameboy in units sold (118M) . Probably won't be able match DS or PS2 (155M).
     
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  19. Xbat

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    Fantastic op on resetera with all the info needed. They may not get to PS2 numbers sold but there profit is already superior unless I'm making a boo boo somewhere.

    It means to me that these next gen consoles are going to be subsidized, it's just to important to get people into your eco system not to in my opinion.
     
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  20. Shifty Geezer

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    All depends on if they can engineer a super-cheap device. Although I don't feel that has the selling power of the PS2 super-slim which I think sold to a different audience for SingStar, EyeToy, and other odd titles, rather than selling on the strength of traditional console games.
     
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