ZhugeEX
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Microsoft sold in 100,000 Xbox One units to China for day 1. But more recent sell through data showed that it took them quite a long time to actually sell through that initial shipment.
All purpose sales and sales rumors/anecdotes thread next gen+
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Microsoft sold in 100,000 Xbox One units to China for day 1. But more recent sell through data showed that it took them quite a long time to actually sell through that initial shipment.
It's like this. Old days, Microsoft statement around NPD "We sold 361,000 Xbox 360 in March". New way: "Sales of Xbox 360 were up in March 31% from last year".
You can see with the latter unless you know the last March number (which GAF might (estimate), but 99.9% of the population doesn't), you cannot derive any info. I am sure this is NPD's doing, as it's the same across Sony/Nintendo/MS.
I am talking about NPD data, which is a separate issue from fiscal data. Over the years MS has been probably more forthcoming than Sony or Nintendo with NPD data.
So it officially surrendered in the whole world except for usa?
And Canada.
D
Deleted member 11852
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And Guantanamo Bay.And Mexico.
I think so. How much advertising would it take to change the way things currently are and get potential PS4 buyers to switch to XB1 in these PS dominated markets? It's not worth the money. MS will be looking ahead at future plans and growth areas, and leave XB1 on 'simmer'. I think NA + UK is enough to maintain market relevance and customers while they consider what to do with the brand (see MS future discussion).
I guess the reference point is XB360 and XB1 in Japan. MS launched with a big push*, saw a market that didn't care, and diverted investment away from that market to those where they'd be better returns. That's sensible unless you are wanting to spend crazy money to establish a brand or grow a presence.
* Did they with XB1? I know XB360 was a major effort including regional platform exclusives.
Dead is relative, outside of being healthy in USA/UK/AU/Canada, Xbox One probably has something like 10-30% share in France, Spain, Germany. Halo 5 was #1 it's release week in Germany for example. XBO should be on track to eventually be the (distant) 2nd best selling software platform at retail ahead of PC, Wii U, 3DS, most everywhere in EU. Ignoring whatever NX is for now...
So yes, down significantly versus Sony across the board from last gen in market share, but claims of death in EU as usual exaggerated...
If there's a country I wonder how MS squandered/local advertising fail, it's Germany. Spain was always more Sonyland, and France more receptive to non Sony platforms. Germany I think 360 did ok, but XBO is doing poorly. Latest Germany top 100 slots by platform
PS4 - 32 (37)
3DS - 16 (13)
PC - 14 (15)
PS3 - 11 (14)
XB1 - 10 (9)
WIU - 10 (4)
360 - 4 (4)
WII - 3 (3)
So we see here at least this week (small sample) XBO is only 5th among platforms. Although in a couple years, even if nothing really changes, by inertia I'd expect XBO to overtake PC/PS3/3DS
So yes, down significantly versus Sony across the board from last gen in market share, but claims of death in EU as usual exaggerated...
If there's a country I wonder how MS squandered/local advertising fail, it's Germany. Spain was always more Sonyland, and France more receptive to non Sony platforms. Germany I think 360 did ok, but XBO is doing poorly. Latest Germany top 100 slots by platform
PS4 - 32 (37)
3DS - 16 (13)
PC - 14 (15)
PS3 - 11 (14)
XB1 - 10 (9)
WIU - 10 (4)
360 - 4 (4)
WII - 3 (3)
So we see here at least this week (small sample) XBO is only 5th among platforms. Although in a couple years, even if nothing really changes, by inertia I'd expect XBO to overtake PC/PS3/3DS
D
Deleted member 11852
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You know there are 28 countries in the European Union? And the Xbox is most definitely not doing well (by the wider excepted definition of the word) in "most" of them. I'm going to want to take a look at your numbers, particularly (and a bit bizarrely) relative to the 3DS?
Didn't MS do some sort of FIFA free game promotion in Europe to try and match the NFL tie in they did here?
http://translate.googleusercontent...._26668&usg=ALkJrhgpGhMgX6VslxVcLr6uml7-bu_HdA
9 to 1 on Spain number give by the SCE Spain boss at E3 700000 PS4 against 78000 Xbox One.
http://www.capital.fr/bourse/actualites/jeux-video-en-france-aussi-sony-ecrase-microsoft-1081415
4 PS4 for 1 Xbox One in France using GFK number end of October.
http://www.eurogamer.net/articles/2...reater-than-90-per-cent-in-continental-europe
PS4 market share is often greater then 90% in Europe. The best country end of 2014 was France with 72% of PS4 against 28% of Xbox One the marketshare gap grew to 80% of PS4 against 20% of Xbox One end of October 2015.
http://m.neogaf.com/showthread.php?t=1039840
March 2015 it was 80% PS4 and 20% Xbox One in Germany but I will continue to search but the last number were given in June and the gap was bigger.
On a week without other major release it is normal for Halo 5 to be number 1 of the chart in Germany or in France...
The marketshare of Xbox One in any continental European country is nowhere near 30%, from less of 10% to 20% maximum
Last gen in multiple country in continental Europe the marketshare was 40% or more for 360. Microsoft is bleeding marketshare in continental Europe and lost many 360 owner switching to PS4.
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Silent_Buddha
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Sure, and the whole point is that we don't know. The only indications we have is that H5 likely sold greater than expected DD. We already know that the share of DD versus physical is increasing, how much in unknown. That is something all publishers and retailers will take into account. Microsoft's press release implies that DD was greater than normal due to an unexpected spike in digital sales for H5. Which in turn means that it could have an impact on how many units were sold in retail as people that watched the various streams, then decided they couldn't wait, ended up grabbing the digital version instead of driving down to the store as they planned to get the physical version.
Yes, it's absolutely unknown how much more than projected it was. It could have been minor and not impacted retail significantly. It could have been major and has some non-negligible impact on retail. It's an unknown.
Zed's 20% (1/6th of all sales) is irrelevant to this. Also, it's about as close to the truth as me saying it's likely closer to 50% of physical (or 1/3 of all game sales is digital). That at least is somewhat supported by some publisher financials which show rapidly increasing growth in digital sales as a proportion of all game sales. But at the end of the day, they are both just differing opinions on how prevalent DD currently is for consoles.
For example. For UBIsoft, their last financial report focused on a few things. The growth of open world games. Developing their own IP. And rapid growth in digital for them. Digital is now 48% of total revenue for them versus just 27.8% for the same period last year.
To put that into better perspective.
H1 2014-15
Total sales - 484.2 million Euros
Physical sales - 349.6 million Euros (72.2%)
Digital sales - 134.6 million Euros (27.8%)
H1 2015-16
Total sales - 207.3 million Euros
Physical sales - 107.2 million Euros (51.7%)
Digital sales - 100.1 million Euros (48.3%)
Share by platform type. (2015/16 vs. 2014/15)
Console - 61% vs. 62%
PC - 17% vs. 20%
Others 22% vs. 18%
So non console platforms which are already dominated by digital only increased by 1%. Which means that growth in digital sales for UBIsoft (as a % of total sales) was almost entirely in the console space. And not just minor growth but massive growth.
Prior to this UBIsoft was one of the worst publishers when it came to digital sales.
EA has been nearer the top as that's been a focus for them for longer. Using GAAP numbers which should be more comparable to the UBIsoft numbers. Not going to break out revenue numbers, just the reported percentages.
FY16 - Q1/Q2
Physical - 48%/38%
Digital - 52%/62%
FY15 Q1/Q2
Physical - 56%/49%
Digital - 44%/51%
Console vs. Non-consoles
FY16 Q1/Q2
Console - 64%/60%
Non-console - 35%/40%
FY15 Q1/Q2
Console - 69%/64%
Non-console - 31%/36%
Non console is generally a smaller share of EA's revenue than UBIsoft. Digital sales are a greater percentage of sales for EA than UBIsoft. Basically as UBIsoft mentioned in their financial report, they are playing catch up with regards to digital sales. And while not as dramatic as UBIsoft, digital sales are still growing quite strongly for EA.
I could look up other publishers, but I've already waste waaaay too much time on this.
Although I do find the whole thing quite fascinating. I could spend hours and hours on this.Regards,
SB
At least it means than Microsoft will do the right choice for Xbox Two... They need to have a console at least as powerful as the PS5 and continue to have good exclusives with release price 400 $/€.... Since 2010 and the success of Kinect until mid 2014, Microsoft did many mistake...
Despite all the doom and gloom I feel like ROTR might be ok. I think the GAF whispers have it at 70k in UK after two weeks? So it should be 5-6X that in USA, maybe another 70k in rest of EU. So should be over 500,000, with several weeks pre Christmas to go. Plus are we saying 20% digital sales nowdays? Should do 1 million IMO, at least, by Jan 1.
Whether 1 million is enough, I dont know.
On top of that, the game seems almost universally praised, so the quality is there.
I also dont think it will be DOA on PS4, if it's supposed to come out in spring 2016, I think it can do okay on PS4, it's not as bad as a year delay. Can sell several hundred K more there.
Lets hope Phil Spencer "gets it" about the power thing.
Whether 1 million is enough, I dont know.
On top of that, the game seems almost universally praised, so the quality is there.
I also dont think it will be DOA on PS4, if it's supposed to come out in spring 2016, I think it can do okay on PS4, it's not as bad as a year delay. Can sell several hundred K more there.
Lets hope Phil Spencer "gets it" about the power thing.
D
Deleted member 86764
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One thing they need to work on is their naming convention.
1. Xbox
2. Xbox 360
3. Xbox One
4. Xbox Two?
That's just messed up. No less messed up than "Xbox One" though. I thought Microsoft originally titled the second Xbox, the Xbox 360 because they didn't want it to sound like it was behind the Playstation 3? Then they go and call their next machine "One"?? I can't get my head around that.
They already have some decent exclusives, even if they're all sequels of sequels. "The best line-up in Xbox history" appears to be populated by only established franchises. It's a bit like saying 1990 was the best year for films because it had The Godfather Part III, Rocky V, and Young Guns II.
I've said it before, but I suspect the forth Xbox will have insane specs and will most likely annihilate the next Playstation in terms of power. I guess it remains to be seen if that's enough bring its sales back up to par.
I think 2016 Xbox One line up is better new IP and so on. A line up need to be a mix of old and new franchise. Out of GTA many established franchise begin to lost sales since last generation (COD, HALO, Assassin's Creed...). Yearly franchise is a danger with franchise fatigue... Fallout or The Witcher or GTA sales are much better because no franchise fatigue without yearly release and low quality release (AC Unity performance and bug) ...
Shooter are a little on decline... It is not like car games but slowly but surely sales number decline...
EDIT: For FPS COD is the problem many other shooter begin to try to copy it but it is funny because COD sales are on decline. Out of Battlefield series I don't think of any shooter not mimicking COD.
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Silent_Buddha
Legend
Ori and the Blind forest, Quantum Break, Ryse: Son of Rome, Titanfall, Sunset Overdrive, Project Spark, Scalebound, Cuphead, Recore, more... Granted some of those are just console exclusive and one of them is going multiplatform for part 2, but there hasn't been a lack of non-sequel exclusives on the platform.
Regards,
SB
D
Deleted member 86764
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The adverts are referring to this year's end, none of those have come out in that period.
Edit: this is taken from the Xbox One home page:
"The greatest games lineup in Xbox history2
- Play exclusives like Halo 5: Guardians, Rise of the Tomb Raider, Forza Motorsport 6, and Gears of War: Ultimate Edition
- Own blockbusters like Fallout 4, FIFA 16, and Tom Clancy’s® Rainbow Six Siege
- Play your digital and disc-based Xbox 360 games
- Play new EA games for a limited time before they’re released with EA Access."
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