With current sold out rates, I don't know that most of the normal "out the factory = sold" fiddling would be that far off actual numbers. Still not good if it was happening, but probably excusable at this point in the life cycle.
I would be less accepting of something like trying to allocate such that a company gets a "press" win rather than allocating according to demand. Like if one of the players is shipping 80% of their consoles to the US so that they look good in NPD while they suffer from lack of supply elsewhere.
Why do we care? The numbers we get from NPD are sold through. The two next gen sales press announcements, some time ago now, from MS/Sony were specified to be sell through numbers by each company.
I'm not really sure what was the point of Shortbread's initial post. It was dubious.
I doubt MS/Sony has enough of a handle on Xbone/PS4 demand to channel stuff if they wanted to. There's no way they would know if the system would still be sold out or not, weeks ago when they were making shipping plans. At that point it would be a matter of shipping as many as possible and let the chips fall where they may.
Yup. Microsoft and Sony are not baking buns, where the prep-to-cook-to-sell time is measure in hours. PS4 and XBO productions is probably in the weeks timeframe and both companies will likely have committed to produce as many consoles as possible for at least the first three months, if not longer. If supply exceeds demand, distribution channels are the logical place for excess to be absorbed. So close after launch, it would be a leap to assume excess product not sold is necessarily a nefarious plan to exaggerate demand or sales.I doubt MS/Sony has enough of a handle on Xbone/PS4 demand to channel stuff if they wanted to. There's no way they would know if the system would still be sold out or not, weeks ago when they were making shipping plans. At that point it would be a matter of shipping as many as possible and let the chips fall where they may.
"Channel stuffing" would show up in the quarterly ship numbers. And it's pointless anyway, so I see no reason to engage in it. It'll self correct, as they'll simply have to ship less later.
I wouldn't be so sure as of the last few weeks. A lot of stores (online and in store) have Xbox Ones in stock. Plus, as I've said above, many Xbox Ones are selling for less than retail price on eBay. This suggests a slowing demand IMO.I assume that both consoles have roughly the same production rate, and both are selling out pretty steadily. So I honestly wont be impressed regardless who "wins" the next NPD. That win is indicative of allotment strategy, not demand. When we start to have stock sitting on the shelf, then we will start to see who is really ahead so far this gen. I would guess that will happen in Feb/Mar, so Mar/Apr NPD numbers.
I think you might have misunderstood my initial post. Right now, basically everything that hits any market is selling. So say Sony had 1 million PS4s to ship last month. If they shipped 950k to the US and only 50k to the rest of the world so that they would "win" the NPD number for December, I would be disappointed with them. Why? Because it indicates they do not value their other customers as highly as they do a meaningless win in a press release. Instead, I would hope that they shipped consoles to each territory in proportions that were similar to their market shares from last gen.
I use Sony as the example, but I would be disappointed in Microsoft the same way. My objection would simply be that the company was manipulating their allotments to win a meaningless victory - in a way that hurts people in other areas that want to buy their consoles.
I assume that both consoles have roughly the same production rate, and both are selling out pretty steadily. So I honestly wont be impressed regardless who "wins" the next NPD. That win is indicative of allotment strategy, not demand. When we start to have stock sitting on the shelf, then we will start to see who is really ahead so far this gen. I would guess that will happen in Feb/Mar, so Mar/Apr NPD numbers.
XBO isn't really sold out. Maybe somewhat in brick and mortar I dont know, but certainly not online...
yea xbox will be on top of december npd.
^Agreed.
In my eyes, it essentially comes down to how many Xbox Ones were sold vs how many PS4s were shipped. Xbox Ones were readily available on Amazon.com, Bestbuy.com and Gamestop.com for at least a full week of December. PS4s sold out within minutes or hours. We just don't know how many either of them shipped.
If the PS4 outsells the Xbox One in December, then I think it's pretty clear that the demand for the PS4 is much higher, if it's not already clear from the anecdotal evidence.
but demand at $100 less does not mean one is "preferred" over the other if price were equal.
What an absurd comment. We can start deconstructing all the variables until the two consoles are identical and then say they have the same demand, but what is the point?
What if the PS3 came out at $399, maybe the demand was just as high but the price was the issue? What if...