- Japan’s maintained interest
- Japan/Europe’s lack of interest in Xbox One
Hard to show interest when the console hasn't launched in Japan and most of Europe. That said it is unlikely it'll make significant headway in Japan. However in Europe, it should increase sales to the point where the ratio of consoles sold US:Europe more closes matches what XB360 did.
Either way, Japan is becoming less relevant when it comes to gaming. See below in the Asian section.
Xbox 360 (all approximates)
Global total 82M
USA total 43M
Europe total 25M
Japan total 1.6M
So USA, Europe, Japan accounted for ~70M of Xbox 360s
that leaves 12.4M in the wild...
Total numbers here don't mean much, but the ratios between regions probably do.
Right now Xbox One is sitting on a number of ~4.9 million sold
of that, around 3.1 million is sold in the USA.
1.2 million is sold in Europe.
Japan is both a lost cause and doesn't require explaining.
Assuming that all regions sell through at approximate rates of uptake (which we, in reality, know is not the case), with 3.1 million sold in USA we are expecting them to be able to hit around 5.9 million unit.
It's quite likely that once XB1 is sold in all regions (another 26 countries, 13 of which are European), it'll show the same breakdown as X360 did worldwide. The ~2.58:1 ratio (that clever 3:1 makes it seem much worse than it is) that currently exists between Europe and US for the XB1 should shift closer to the ~1.72:1 ratio that existed for the X360.
As well I hadn't expected the rest of the world (Central and South America, Africa, etc.) to add up to ~12.4 million consoles
However, if anybody's actually paying attention, people that really want a Xbox one probably bought one through import already...
Imports have always been a fairly small proportion of actual sell through.
Just food for thought, because very little people here knows about the situation in Asia:
If you live anywhere around this area, you would know that Microsoft lost a lot of love around here due to effectively abandoning the 360 in the past 3~4 years or so. The Asian market is a strange one that gobbles up both Western games (but a large emphasis is placed on translation) as well as Japanese games. Once Microsoft lost Japan and effectively gave up on translating most of the games (which Sony is doing a good job of.
Asia is going to be an interesting fight in the future. Xbox never lost Japan as they never had Japan in the first place. But Japan does not equal Asia.
X360 was significantly more popular in Asia (not Japan) due to the ease of running pirated software on the system. As it stands, whichever console comes out first with an exploit that allows running pirated software will instantly become the most popular console in most of Asia. Although it may not sell the most software. Look at any software publisher's financial reports and Asia outside of Japan generally represents less than 3% of total software sales although some publishers do better than others at convincing people to buy instead of pirate.
The other big unknown, and the most important one when it comes to the consoles is who will be able to take a lead in China. And that is going to come down to a combination of how well you can jump through government hoops (potentially including bribing key government officials) as well as how well you get the Chinese populace to buy software instead of pirate software or buy pirated software.
Korea also represents a potential growth point for both consoles if you can get the Koreans to play games on consoles instead of PC. PC games dominated the Korean market last time I checked.
http://www.gamesinasia.com/south-korea-gaming-market-size/ shows that the Korean gaming market is estimated to be over double that of the Japanese gaming market. Note that those numbers even include mobile gaming. Significant because of claims that the Japanese market isn't stagnant just that gamers are flocking to mobile instead. While that might be true, it's also true that gaming as a whole in Japan is stagnant compared to many other territories/countries.
In other words, while it's nice to be able to sell consoles and games in Japan, it is increasingly becoming less and less relevant and cannot in any way, shape, or form be taken to represent the Asian gaming market.
China has the potential to supplant the US as the single most important territory to target if you want to be
really successful with console games. But a lot of things have to fall into place before that happens.
Regards,
SB