$80 could buy you a high quality, 22AWG, 50ft HDMI cable. A high quality 6 - 10 ft HDMI cable is only going to run you $16 - $22, if you're shopping in the right places. That's not say that I don't think the Elite is a value (I do), it's only to say the HDMI cable is hardly part of that value, IMO. Although general customer perception is likely quite different on that point.