Xbox 360 Pro SKU EOL

[Silent_Buddha]

Of course you have to ignore that fact the 360 had a price drop and the PS3 did not, but whatever works.

Excuses, excuses...

Sony could have easily dropped the price of the PS3 if they wanted... But they weren't willing to go THAT far into the red.

MS made a move to make the X360 more attractive, it worked. Sony didn't respond.

It's working well (or at least not hurting them as much) for Sony in Europe where there's a much more Playstation brand centric fanbase. But isn't working as well in the US where it appears that consumers couldn't care less about the brand.

Either way, blame Sony instead of the price. Or congratulate MS for the strategy.

But blaming price, when all console manufacturer's could price however they wish? That's just an excuse. So far for the past year, MS has just plain out executed Sony in the US. And still managed to stay even in a highly Playstation centric EU.

Then again, I'm sure if the PS3 was cheaper to manufacture or if Sony had deep cash reserves that they would have reacted to MS's price movements. But it's neither cheap to make nor do they have deep cash reserves.

Regards,
SB

 

[DrJay24]

Excuses, excuses...

MS was down YoY until the price drop, Sony is down YoY with no price drop. How is interpreting data correctly an excuse? Anyone can lie with statistics.

 

[Mboojigga]

MS was down YoY until the price drop, Sony is down YoY with no price drop. How is interpreting data correctly an excuse? Anyone can lie with statistics.

That would be incorrect
http://vgsales.wikia.com/wiki/NPD_2007_sales_figures
http://vgsales.wikia.com/wiki/NPD_2008_sales_figures
Espcially not down for 9 months YOY



Wii X360 PS3 PS2 NDS PSP
January 2008 274,000 230,000 269,000 264,000 251,000 230,000
February 2008 432,000 254,600 280,800 351,800 587,600 243,100
March 2008 721,000 262,000 257,000 216,000 698,000 297,000
April 2008 714,200 188,000 187,100 124,400 414,800 192,700
May 2008 675,100 186,600 208,700 132,700 452,600 182,300
June 2008 666,700 219,800 405,500 188,800 783,000 337,400
July 2008 555,000 205,000 225,000 155,000 608,000 222,000
August 2008 453,000 195,200 185,400 144,100 518,300 253,000
September 2008 667,000 347,200 232,400 173,500 536,800 238,100
October 2008 803,000 371,000 190,000 136,000 491,000 193,000
November 2008 2,040,000 836,000 378,000 206,000 1,570,000 421,000
December 2008 2,150,000 1,440,000 726,000 410,000 3,040,000 1,020,000

Total 10,151,000 4,735,400 3,544,900 2,502,300 9,951,100 3,

 

[mrcorbo]

Are you sure MSFT was down YoY until the price drop I don't recall that at all? I recall that even when having lower sell-through than Sony they were still up YTD (2008) prior to the price cut.

You are correct. The only months the 360 was down YoY from 2007 to 2008 were Jan, Aug and Sep. (Halo 3 launch month).

 

[Crossbar]

http://vgsales.wikia.com/wiki/NPD_2008_sales_figures

So according to the 2008 NPD the PS3 was constantly outselling the 360 month for month up until the price drop of the 360.
If that change was not related to the price drop it would be interesting to hear an explanation.

Anyone?

 

[22psi]

Of course you have to ignore that fact the 360 had a price drop and the PS3 did not, but whatever works.

That would be more of a blunder on Sony's part than MS.

In the end, the final sales number matter.

 

[Shifty Geezer]

I still cannot understand why someone would even posit the "oh, but they had the price drop" well, yeah, that is the point of a platform holder dropping the price, increases in hardware and (potentially) software units, and it certainly should not be held against the plat holder that dropped price.

Ithink the price drop situation is raised in trying to compare the price-normalised appeal of a product. eg. If Product A sells 100,000 units a month at $300, and product B sells 150,000 units a month at $200 after selling 80,000 a month at $300, it's a leap of logic that tries to relate A's performance at its price to B's at its, and some conclude that given price parity, Product A would outsell B, and its down to the manufacturer to hit that price.

In this specific case, the argument boils down to 'Sony could easily outsell XB360. All Sony need do is drop the price $100.' Which may be true, but economics puts limits on prices, and a company can't price-drop willy-nilly. A price advantage leading to improved sales over one's competitor is good management of costs, price, marketing etc. Yet that advantage may only exist as a price advantage, and that product needs to position itself as the cheaper model to compete. Both perspectives are legitimate from a particular point of reason.

 

[Crossbar]

Ithink the price drop situation is raised in trying to compare the price-normalised appeal of a product. eg. If Product A sells 100,000 units a month at $300, and product B sells 150,000 units a month at $200 after selling 80,000 a month at $300, it's a leap of logic that tries to relate A's performance at its price to B's at its, and some conclude that given price parity, Product A would outsell B, and its down to the manufacturer to hit that price.

In this specific case, the argument boils down to 'Sony could easily outsell XB360. All Sony need do is drop the price $100.' Which may be true, but economics puts limits on prices, and a company can't price-drop willy-nilly. A price advantage leading to improved sales over one's competitor is good management of costs, price, marketing etc. Yet that advantage may only exist as a price advantage, and that product needs to position itself as the cheaper model to compete. Both perspectives are legitimate from a particular point of reason.

Well my point was not that the PS3 can easily outsell the 360. My point is that price matters and I get pretty annoyed at people who claims it doesnt. It´s not only a price thing, but hey it sure is a parameter that cannot be ignored.

BTW I find the GAF analysis stupid beyond words, blu ray and MGS4 builds interest for the PS3 for 7 months and then it suddenly it dies off and at the same time the interest for the 360 is rising with a quantic leap, which by coincident happens when the price of the 360 drops to $199. Yeah, great analysis GAF.

 

[DuckThor Evil]

Well my point was not that the PS3 can easily outsell the 360. My point is that price matters and I get pretty annoyed at people who claims it doesnt. It´s not only a price thing, but hey it sure is a parameter that cannot be ignored.

BTW I find the GAF analysis stupid beyond words, blu ray and MGS4 builds interest for the PS3 for 7 months and then it suddenly it dies off and at the same time the interest for the 360 is rising with a quantic leap, which by coincident happens when the price of the 360 drops to $199. Yeah, great analysis GAF.

I don't think you'll find many people who says that price doesn't matter. Blu-ray victory and MGS 4 certainly were important for PS3 last year, but that does not in anyway mean that the X360 price drop wasn't extremely important for it's sales numbers. Those two can co-exist.

 

[Crossbar]

I don't think you'll find many people who says that price doesn't matter. Blu-ray victory and MGS 4 certainly were important for PS3 last year, but that does not in anyway mean that the X360 price drop wasn't extremely important for it's sales numbers. Those two can co-exist.

Sure, but my understanding from NavNucSTs response was that the GAF analysis did not include any correlation to the price drop. It was just the interest of the PS3 that suddenly droppped in September 2008.

 

[DrJay24]

That would be more of a blunder on Sony's part than MS.

Blunder? Both companies seem to be on a every-other year cut pattern. Comparing one consoles flat year with another's cut year is cherry picking data to make a point. If the PS3 gets a cut this year and the 360 stays as is (ignoreing the SKU jossling), then you will see the YoY numbers reverse next year. Then you can tell us about MS's blunder...

 

[Shifty Geezer]

UK retailer Argos is claiming the 60GB Pro SKU has been discontinued. That's a global XB360 restructuring.

 

[thatdude90210]

From another forum:

At Dell, xbox 360 60GB -- $239.99.

Maybe MS should have done this instead of discontinuing it.

 

[AzBat]

From another forum:

At Dell, xbox 360 60GB -- $239.99.

Maybe MS should have done this instead of discontinuing it.

Yeah, they could have dropped the Elite instead & kept the 60gb & HD cables for the Pro. Not sure about the color. Black may still be uber popular. Maybe that was the reason for keeping the Elite. Because going with a Black Pro @ half the space would have probably looked bad.

Maybe they should have thought of just having 2 Arcade SKUs, one white & one black and then sold 2 different Live Starter packs: a 120gb @ $100 & a 320gb @ $200?

Tommy McClain

 

[Silent_Buddha]

What would be really funny is if they are just doing this to deplete stock because a X360 slim is coming out. Not that it's the case, of course, but it would be funny. OK, maybe only funny to me.

I personally like the white X360 better. Sucks that it appears the only model with a HD is going to be black?

Regards,
SB

 

[RudeCurve]

The Xbox slyling works better with the white color. The black version covers up all the exterior design elements.

 

[dobwal]

The Xbox slyling works better with the white color. The black version covers up all the exterior design elements.

The white 360 looks tacky in my entertainment center. It the equivalent of seeing someone in a black suit, shirt and tie wearing white shoes.

 

[DrJay24]

The black is better, white looks like a cheap plastic toy and the black hides it. Not to mention who has white stuff in their entertainment center? I guess it's fine if you are a teenager with it lying on the carpet.

 

[Squilliam]

What would be really funny is if they are just doing this to deplete stock because a X360 slim is coming out. Not that it's the case, of course, but it would be funny. OK, maybe only funny to me.

I personally like the white X360 better. Sucks that it appears the only model with a HD is going to be black?

Regards,
SB

Hmm, maybe not a slim exactly. How about a console with a built in power brick in the exact same dimensions and of course im assuming that the CPU + GPU combination is happening this year to coincide or moreso cause this change in hardware.

 

[GuestLV]