Chris Lewis, vice president, Interactive Entertainment Business Europe, Middle East and Africa, tells us about the pressures and challenges of pushing Xbox 360 in the region.
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Live is vital to your strategy to broaden Xbox 360’s appeal. How has Live take-up in Europe compared to the US? We don’t normally break out the European element of our Live membership. I mean, I know what it is, but I don’t want to get rapped on the knuckles by being too explicit with you. I will say to you as a percentage of that overall total, it’s just less than a quarter...And I’ll tell you also that a large part of that is in the UK...