I take the content streaming to mean 'somethig that'll happen a long time off.' In the UK, most people's upload speed is very low, so they can't host content. And Sony don't really want people sending CD quality audio and BRD quality video to people who haven't paid for it. Sharing music digitally and openly? That'd be a first for the industry! Especially if you don't have to be present for people to go to your apartment and share your content.