HOME development Q&A

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Home™ Development Q&A

Wed 7th March 2007
General Features

Q: What is Home™?
Home™ is a real-time 3D, networked community that serves as a meeting
place for PLAYSTATION®3 (PS3™) users from around the world, where they
can interact, communicate, join online games, shop, share content and even
build and show off their own personal spaces. Home will be available as a
free download from the PLAYSTATION®Store and will launch directly from
the PS3 XMB™ (XrossMediaBar).

Q: What is the target demographic of Home users?
Home is for everybody. It is a global platform and the aim is to populate it with
a broad and rich content experience, the diversity of which will create a broad
and diverse community of users.

Q: How do consumers use it?

For the user, Home is a new experience in social networking. It’s a way to
meet new friends online, or hang out with old friends and family. It’s also a
rich media experience outside of the fundamental game-based activities on
PS3. It will reside on the XMB between Game and Network.

Q: What features does it have?

Communication between users, creation and customisation of your own
personal avatar, creation and customisation of your own personal space.
Ability to share media with friends, and to experience media from publishers.
Users will be able to benefit from game matchmaking, search facilities,
seamless transition between game and Home.

Q: What is the timeline for rollout?
Closed Beta (appx. 15,000 users): April - August
Open Beta (appx. 50,000 users): August - October
Service Live (50,000+): October

Q: What is the function of the Central Lounge?
The lobby is the central meeting place where you can meet new friends or
arrange to meet old friends, before transferring to a private meeting place.
The current maximum of concurrent users in a lobby is 64. But a multitude of
lobbies can be active at any time to accommodate all users.

Q: What other lobbies will exist within Home?
Over time Home will expand to include many different locations. It is our
intention that ultimately anyone can create a Home Space, be they a
publisher, a developer or a Non-game Company.

Q: What is the Hall of Fame?

The trophy room is a Home Space where users are able to display their
gaming accomplishments.

Q: How do I win Trophies?
Players will be able to win Home Trophies when they play games that support
the Home Trophy system. publishers and developers will be able to support
Trophies by building them into their games' architecture. Further information
on how to develop trophies within games will be available soon.

Q: What content will users be able to purchase from within Home?
Over time the range of content available to users will expand dramatically. If
you consider Home to be a simulacra of the real world then most goods and
services found within the real world could theoretically be replicated within
Home. Initially all commercial transaction will be via the
PLAYSTATION®Network (PSN) Store. Eventually users will be able to
transact within the Home environment.

Q: Will I be able to attend ticketed (paid-for) special events?
Yes, in time Home will play host to many types of event. Bespoke events such
as exclusive game previews and developer interviews will be organised by
Home and its affiliated content providers. Live events such as sports and
concerts may also be broadcast within Home.

Q: Can Home users win non-purchased prizes and items?
Yes, it will be possible to give prizes to users.

Q: Will all billing have to be via Sony Wallet?
Yes, all transactions will use the Sony Wallet system within the PSN Store,
although ultimately transactions will be possible without leaving Home.

Q: Can users share their favourite bookmarked Home Spaces with one
another?

Currently there isn't a way to do this, but this is a feature that we'd like to
implement in the future.

Q: When can users have / manage their own spaces?

Every user has a private apartment space that users can modify and change
over time. The basic apartment is free and will offer users lots of options for
customization and personalization. In the future we will provide tools that will
enable users to have an even greater ability to create their own Home spaces
and content.


Commerce & Partnerships

Q: Is Home a commercial environment?
Home is primarily a platform for social interaction and the intention is not to
create a space for purely conducting ecommerce. Home prioritises community
and entertainment over ecommerce. That said, we believe that there will be
ample opportunities for businesses and individuals alike to generate
significant revenues from the Home platform.

Q: When can I start to develop for Home?
You can register your interest to develop for the Home platform immediately
at http://home.scedev.net

Q: Who should I contact about developing for Home?

If you are an existing licence holder you should channel requests for
information through your existing 3rd Party Account Manager. If you do not
have a license agreement, please visit http://home.scedev.net where you will
find more information and an application to register your interest.

Q: I don’t have an existing PlayStation® licence agreement – how can
get involved in developing content for Home?

See above.

Q: I’m an IP / content holder / aggregator – how can I get involved in
Home?

See above.

Q: How soon can publishers and developers have and manage their own
spaces?

We would like to engage with interested publishers and developers
immediately. If you an existing licence holder you should channel requests for
information through your existing 3rd Party Account Manager. If you do not
have a licence agreement, please visit http://home.scedev.net where you will
find more information and an application to register your interest.

Q: When can IP holders have / manage their own Home Spaces?

We would like to engage with interested IP and content rights holders
immediately. If you are an interested non-games company or IP holder,
please register your interest with us at http://home.scedev.net . An
appropriate representative will follow up your enquiry.

Q: What support will SCE give to 3rd Parties?

Support to publishers and developers with existing licence agreements will be
provided by the Third Party Relations groups within each region. If you are a
non-game content provider or do not have a license agreement, please visit
http://home.scedev.net where you will find more information and an
application to register your interest.

Q: Who should our developers call for support?
Registered developers should request information through their existing
support relationships. Information will be available on http://home.scedev.net

Q: Who will run Home?

SCE has created a Home Platform Group that will provide the technology,
strategic direction and support to each of the SCE regional headquarters.

Q: Home looks so great – how do publishers ensure that users continue
to play their games rather than spending all their time in Home?

There is a huge scope for publishers and developers to promote their current
and future IPs - as well as exploiting their back-catalogue. For example, it will
be possible to develop small demo-areas within Home that promote new titles,
or to re-publish an old IP as mini-game within their Home Space.

Q: Is Home just a platform for SCE-published games?
Absolutely not. Home will not be a success without broad support and
adoption by our Publishing and Development partners and indeed from nongame
companies and services.

Q: Is Home a PS3 specific service? Will users be able to access Home
through other devices?

Initially Home will only be accessible via that PLAYSTATION®3, although
over time our intention is to enable users to interface certain Home features
and services via other networked devices such as PlayStation®Portable
(PSP®) and mobile phones.

Q: Can I launch and watch a BD movie from within Home?
Launch, yes. Watch, no. (This means you would leave Home to watch the
BD™.)

Q: What is the business model?
The proposed business model for Home is still under review and we'll
announce the details in due course.

Q: How will publishers make money from it?
Initially we predict that the primary areas for generating revenues will come
from the following areas:
- Content purchases (e.g. avatar clothing and accessories)
- Advertising
- Content Auctions

Q: What will be the upfront investment and development costs be for me
as a Home content provider?

The tools and technology required to build and maintain a presence on the
Home Platform are being designed to enable fast and efficient development,
and use industry-standard processes and techniques. The resources required
are surprisingly low and entirely scaleable.

Q: How will businesses be able to promote their products?
The possibilities for promotion and advertising of products and services within
Home Spaces are virtually limitless. Given the initial broad set of functions
and features the possibilities are limited only by creative vision. As the native
features of Home will be continually growing, the creative possibilities will
grow also. The Home Platform Team will also take feature requests to support
our partners in their creative endeavours.

Q: Will we be able to sell products (other than Home assets) online?
Eventually Home will not only support the merchandising of virtual assets, but
also will provide cross-promotional opportunities for selling physical goods
online.

Q: Could publishers sell tutorials to their games through Home?
Yes, the commercial services and features that publishers and developers will
be able to support is extremely broad. Further discussion of specific content
ideas that you may have, please consult with your 3rd Party Account Manager
or register your interest in the Home platform at http://home.scedev.net

Q: What tools will be available for creating content, and when will they
be available?

The Home Platform Group will be providing a roadmap for the deployment
and content of Home Tools. Over time the Tools package will develop into a
comprehensive set of enabling technologies that we can provide to our
partners to assist them with their Home Platform content creation.

Q: Can we reserve a number of seats for the closed & open betas?
Yes, please liaise with your 3rd Party Account Manager and request the
number of seats that your company requires. If you do not have a TMLA,
please register your interest at http://home.scedev.net and an appropriate
Home Platform representative will contact you shortly.

Q: Will it be possible to have territory based promotions for regional
content?

Yes, although Home is a global platform there are regional Home Spaces that
users within each regional area will access by default (based upon their
registration details). There is no restriction on where a user can go from their
default starting location (other than any content age restrictions). Because
there are regional Home spaces, each region will operate its own promotional
events and activities.


Technical & Extended Features

Q: How large is the download?
We're aiming for the initial download to be under 500MB. Subsequent
downloads will hopefully integrate a streaming method that makes them
negligible.

Q: How do users find friends and spaces within Home?
There is an integrated PSN Friends list, and search functionality for spaces.

Q: How many friends can I have?

As many as the PSN friends list allows, which is currently 50.

Q: Will I be able to trade items that I have bought or won with other
Home users?

Ultimately, an auction service will be implemented that will allow users to sell
their Home assets and user-created content to other users.

Q: How often will the content in Home change?
Ultimately content in Home will be updated weekly. All the participants in
Home (the service itself, 1st Party and 3rd Party publishers, non-game brands
and ultimately users themselves) will be creating new content, so the flow of
new features will be will on a weekly basis.

Q: Can I create new items and content for Home myself?
This functionality is in the works for future release. We see user created
content as a very important element of Home's ongoing success.

Q: How will users transact within Home?
During the Beta period, there will be no purchases within Home.
Subsequently, commercial transactions will take place within Home.

Q: Can you enter, say, MotorStorm™ quickly through Home without
having to travel to the specific MotorStorm™ lobby?

Currently, users can find each other in Home, and then arrange to go off and
play MotorStorm™ at the same time. Eventually, users will be able to meet in
Home and seamlessly launch into a game of MotorStorm™. Similarly, users
will be able to exit to Home directly from the game.

Q: How often is incremental content being created for Home?
Content for Home will be developed continually. In addition to an ever
increasing variety of items to customize avatars and Home Spaces, there will
be special events such as Halloween and Christmas where special content
will be available for a limited time.

Q: Will consumers be bombarded with advertising?

Advertising is a core revenue source for the publishers who will have to put a
lot of resource and money into making the Home experience as fulfilling as it
will be. As an offset to having to pay for the basic online service, and being
able to enjoy the fundamental Home experience for free, some advertising is
entirely reasonable. Advertising will be kept to palatable levels however. It is
in no-one's interests to cause users to leave Home through excessive
advertising.

Q: How will I protect my kids from seeing things they shouldn’t?

Parental controls are available through PS3 and the PLAYSTATION Network.
We encourage parents to take an active role in participating any time a child
has access to an open communication network, such as the internet.

Q: How will age restrictions be applied?
Home employs the same age restriction policies as the PS3 system software
and the PLAYSTATION Network.

Q: What’s the development overhead?
Minimal. In the extreme, an application (say a mini-game) could be written in
C++ as normal, and then a thin Home layer added to implement that
application within Home.

Q: How quick and easy will it be to develop for?
Home will allow developers to use their own assets and code for applications,
and export those assets into a Home wrapper, which will allow the minimum
of bespoke work. The tools that will be available serve to provide that
wrapper, they do not require developers to work to particular specifications or
packages.

Q: Will developers be able to run existing code applications within
Home?

Given that any application would have to fit within the available resources
while running Home, and certain TRCs will need to be satisfied, yes.

Q: Will there be additional TRCs for games plugging into Home? When
will these TRCs be released?

There will have to be base TRCs for Trophies and Matchmaking before the
service hits the XMB™. Others will come online as they are needed.

Q: Will there be additional TRCs for Home game trophies? When will
these TRCs be released?

See above.

Q: In terms of user's names are they exclusive and different from their
network ID. E.g. PSN account = PeterE / Home name = Tarzan123?

Your Home user name will be the same as your PSN account ID.

Q: Can I log on to Home in addition to someone else from one PS3? E.g.
at my friends and I want to log on...

This is technically quite an advanced problem. It effectively means logging in
to two PSN accounts at the same time from one machine, which makes it
unlikely.

Q: How will I navigate between spaces?
Within Home you can travel instantly (i.e. through the world map), or at your
own pace on foot.

Q: How will the age restrictions work? Will I be able to see different
content in the generic lobby depending on my age?

Home employs the same age restriction policies as the PS3 system software
and the PLAYSTATION Network. These age restrictions will apply to both the
areas that users are admitted to and the content that they are able to view.

Q: When I jump back from a game into Home, will I return with the same
people next to me? Will I return to a default location?

Upon returning to Home, you will land in the same place which was your last
position before you left (for instance, if you left Home from your apartment,
that is where you will return to.) However, given that Home is an online world,
other users will doubtless have moved on while you are off doing something
else (unless you've specifically asked them to wait for you.) Currently Home
is not a persistent world, so when you leave Home, all of your possessions go
with you. For instance, it is not currently possible for other users to visit your
apartment while you're not there. We are working on the persistent aspect of
Home, and expect to implement it in the long term.

Q: Can I get media for my apartment from other devices such as PC?
Not yet; we are working on enabling this feature which is contingent upon
firmware functionality.

Q: Would we be able to showcase bespoke events such a live broadcast
of a multiplayer game?

Absolutely - it would even be possible to replicate a game that is being played
by two players together on one PS3, replicating their avatars and movements
on the "world stage". This could be an invitational match, with users paying to
view the event live.

Q: How will the DRM of purchased items work?
Home 's DRM system is based on the entitlements system which will be
offered by the PSN.

Q: Will I be able to give a purchased / earned item to another user?

Not yet; however it is a feature which is planned.

Q. How will sharing media work within the private space? Will users be
able to distribute content?

Users will not be able to broadcast their media to people outside their private
space, but they will be able to show their own media to invited guests. We
have deliberately chosen not to allow users to 'give' media to other users as
this opens up serious risks of piracy and sharing of illegal content.

Q: How many lobby instances can be run?
This is down to the server infrastructure, and in theory is entirely scalable.

Q: How will the lobbies be regionalised? Would it be possible to have
bespoke, selectable backgrounds for each regional lobby, e.g. Paris /
London / Rome etc?

It is highly likely that the European, US and Japanese lobbies will be
localised, but it is undecided as to whether individual lobbies within Europe
will be.

Q: Could the global Hall of Fame be filtered by region?
This is possible, and also it is possible to have different levels of Halls of
Fame - Junior league, Newbie league etc
Policy

Q: What is the policy on acceptable behaviour?

Within our public spaces, Home follows the same rules and guidelines as the
PLAYSTATION Network with regard to age stipulations and acceptable
behaviour. Home uses all the same age controls as the PS3 system software.
Within users' own private spaces, we take the view that what people get up to
in their own apartment is their own business, within reason.

Q: Will there be a restriction to the age you’ll be able to give your
avatar?

Yes. We will not have avatars which resemble children. The avatars are
adult in appearance.

Q: Will users be able to make complaints about other users?
Of course. We will operate a system of logging complaints with our
moderators, which will then be investigated. If necessary we are able to take
away a user's login rights and ban them from the service.

Q: How much control will we have over what people get up to in their
private spaces?

As stated before, our policy is that what people get up to in their own private
spaces is up to them, and a user cannot be invited to another user's private
space until they have accepted an invitation to be on their buddy list.
However, the complaints process will still operate in these private spaces, so
if people feel that they have been subjected to inappropriate behaviour while
in someone's private space, they will be able to lodge a complaint by the
usual process.

Q: What moderation is used in the system for vulgar / abusive
language?

We will have a basic text profanity filter.

Q: Will users be able to sell things to each other?

Ultimately, an auction service will be implemented that will allow users to sell
their Home assets and user-created content to other users.

Q: Can I earn money in Home?
As noted above, there will be eventually opportunities for user-to-user
auctions.

Q: Will retailers (e.g. GAME) be able to have a presence in Home?

Yes. Retailers can create their own lobbies and deploy these for commercial
operations.

Q: Can we use advertising within it?
Advertising will be a big part of Home. At first adverts will be fed through the
Home advertising servers, but ultimately we may allow 3rd parties to integrate
their own advertising engines into the service. Dynamic advertising will also
be implemented, allowing us to direct specific targeted ads at particular users.

Q: Are all games required to have trophies available for Home?
No, it's up to each game to do what they want. But we see a huge consumer
appeal for games that support the trophy system.

Q: If a game does offer trophies, what is the maximum / minimum
number of trophies required?

This is undecided, currently. We would like to feel this out during the beta
period. Our inclination is to encourage a relatively small number of high value
trophies.

Source: http://www.scedev.net/home/Third%20Party%20Relations%20Q%26A.pdf
 
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Thanks, interesting read. Although after seeing the reactions to "horse armor" in Oblivion, it is hard for me to believe that ppl spend a lot of money on virtual things. However, some of the concepts like lobbies for games, hall-of-fame, etc is certainly interesting. For example, -say if this thing is in 360- watching a PGR3 race with a bunch of ppl in a virtual theater instead of watching full-screen but alone at home can be interesting. After the race, you can talk about it with ppl around. Also, ebay like auction system for real items sounds also interesting. You can physically be there for a given period for the people who have questions about it, and use some other means to present it (such as you can invite interested ppl to your virtual home and show a video of the good you are selling on your virtual Bravia - even connect with a webcam and show it realtime).

I am really curios how this thing will turn out to be. Many of such applications fail in PC space. It will be an interesting experiment to see if console users reacts this thing positively and make it successful.
 
Thanks, interesting read. Although after seeing the reactions to "horse armor" in Oblivion, it is hard for me to believe that ppl spend a lot of money on virtual things.

And what it the items are really cheap? Maybe 0.10$ - 0.50$ per house item?
 
Thanks, interesting read. Although after seeing the reactions to "horse armor" in Oblivion, it is hard for me to believe that ppl spend a lot of money on virtual things.
The horse armour was $5! Plus it was a cost for people used ot not paying extra for extra content, which is different from the MMO crowd. If you want to believe people spend money on such things, just look up all the MMOs out there, where people pay real hard cash on virtual commodities. There's a free MMO called Maple Story which makes all it's money on people buying in-game commodites like costumes, so there's certainly a market for it.
 
Hmm... they tweaked the FAQ. There was an earlier version that revealed slightly more (at least on the business model question). It's an evolving picture anyway. Thanks for sharing.

Although after seeing the reactions to "horse armor" in Oblivion, it is hard for me to believe that ppl spend a lot of money on virtual things.

Depending on the demography, virtual goods sales can be big but not sufficient. It doesn't have to be gaming related too. e.g., Friends sending virtual gifts to each other.






I know ! I wouldn't do it too but kids these days... :no: (perhaps more so in Asia)
 
is this service completely free btw???

/sarcasm? :LOL:
Homeâ„¢ Development Q&A

Wed 7th March 2007
General Features

Q: What is Homeâ„¢?
Home will be available as a
free download from the PLAYSTATION®Store and will launch directly from
the PS3 XMBâ„¢ (XrossMediaBar).

The positive comments may have been a little different, if lets say, they charged you annually for the service ;)
 
Wow, there's a long list of features right there! I think we could make a list of these here, group them by 'available from start', 'planned for future inclusion', 'we hope to be able to do so eventually' and 'rather unlikely this will ever happen'. Then we can check off how well Sony sticks to that feature list come October. ;)

So far though, it looks great. Amazing how well they kept this secret.
 
Q: Home looks so great – how do publishers ensure that users continue
to play their games rather than spending all their time in Home?

There is a huge scope for publishers and developers to promote their current
and future IPs - as well as exploiting their back-catalogue. For example, it will
be possible to develop small demo-areas within Home that promote new titles,
or to re-publish an old IP as mini-game within their Home Space.
I thought someone whould raise this question but it's nice to see SCE themselves answer it proactively :LOL:
 
I love the approach they are taking. They seem to get pretty in detail about it. They didnt want to make a simple 3D space. They are making great plans and they are working really hard for it.

From what I understood from the Q&A they must have been working on it for a long time
 
The horse armour was $5! Plus it was a cost for people used ot not paying extra for extra content, which is different from the MMO crowd. If you want to believe people spend money on such things, just look up all the MMOs out there, where people pay real hard cash on virtual commodities. There's a free MMO called Maple Story which makes all it's money on people buying in-game commodites like costumes, so there's certainly a market for it.

Yes, but these items (on which ppl spend their cash) usually enhance game play, such as gold, weapon, armor, etc. I am not sure if someone in -say- WoW actually spend real money to buy a suit, tshirt, that only gives some visual improvement, but not enhance their gaming experience in any way.
 
The problem with Horse armor is that even if you did spend $5 no one else would even know you had it.

In an online context like this, where all the noobs are walking around with the generic noob clothing and accessories, you are going to want to distinguish yourself. So I can see people paying for that Resistance flight jacket or MGS bandanna etc.

Of course if you just spent $59.95 on a new game, it would be nice if somehow that automatically made you eligable to download and use new game specific content for your avatar. Maybe after you beat a game on certain difficulty levels it can do a handshake over the network to transfer new items to your avatar.
 
Of course if you just spent $59.95 on a new game, it would be nice if somehow that automatically made you eligable to download and use new game specific content for your avatar. Maybe after you beat a game on certain difficulty levels it can do a handshake over the network to transfer new items to your avatar.
Thats an interesting thought and it made me think about the Playstation cards that are supposedly going to come out soon. If Home uses the wallet system, some games could be bundled with a free playstation card or code to purchase whatever you want.

Anyways, reading over the Q&A it seems very well thought out and planned for the future. I really wonder how long they have been working on this.
 
Yes, but these items (on which ppl spend their cash) usually enhance game play, such as gold, weapon, armor, etc. I am not sure if someone in -say- WoW actually spend real money to buy a suit, tshirt, that only gives some visual improvement, but not enhance their gaming experience in any way.
What about emoticons, screensavers, ringtones, etc.? These are things people pay money for which only have an aesthetic customization value. People definitely are willing to spend money on items which personalize their experience. Girls especially because they're cursed with the Shopping gene. If Home includes lots of virtual gadgets like remote-control helicopters and pet robots, you'll get guys buying stuff too!
 
Yes, but these items (on which ppl spend their cash) usually enhance game play, such as gold, weapon, armor, etc. I am not sure if someone in -say- WoW actually spend real money to buy a suit, tshirt, that only gives some visual improvement, but not enhance their gaming experience in any way.

There are games out there where you can buy stuff to your house. The funny part is if I recall correctly is that the items stay only for specific amount of time, so you lose them after awhile but the beautiful part is - People buy them back, or get different stuff! So I could really see this idea working if the furnitures are quite cheap, under dollar perhaps. People would experiment with it and perhaps find it fun and start buying stuff. The playstation cards will come in handy as well with this - families will be happy to buy theyr daughters or sons a playstation card so they can buy stuff for theyr home. There's a huge market for this, it will be interesting to see how well it works out but this sounds and looks damn amazing to me.
 
What about emoticons, screensavers, ringtones, etc.? These are things people pay money for which only have an aesthetic customization value. People definitely are willing to spend money on items which personalize their experience. Girls especially because they're cursed with the Shopping gene. If Home includes lots of virtual gadgets like remote-control helicopters and pet robots, you'll get guys buying stuff too!

:D You just got me... I cannot argue from that point of view.. :)

Honestly, I have never buy anything you just mentioned. And, I do not know anyone around me who is doing that either. But, I am sure Sony probably have already made the market research and see there is opportunity over there. As Sankari puts out, it will be interesting to see how it turns out at the end :)
 
This has tremendous potential for getting the female involved. I have a 15yr old daughter, showed here the Home demo, and she thought it was awesome.
She is a myspace fanatic, (closely monitored by me I might add), and this demographic I can see going gaga over this.
 
If Home includes lots of virtual gadgets like remote-control helicopters and pet robots, you'll get guys buying stuff too!

Include a statue of Kratos or Solid Snake in there and ill be their first customer :LOL:

My friends and I have been playing mmo's for a couple of years now, and we've definately spent a benjamin or two purchasing P2P items(which were of cosmetic purposes mainly), so I can definately see many people like me out there willing to purchase items for their house if the content and price is right :smile:

On another note: I wonder how parental controls will work. Like will your kids only be able to see other users of the same age range as theirs, and if so how will sony distinguish a legit teen vs some e-stalker posing as one.
 
This has tremendous potential for getting the female involved. I have a 15yr old daughter, showed here the Home demo, and she thought it was awesome.
She is a myspace fanatic, (closely monitored by me I might add), and this demographic I can see going gaga over this.

:D

Don't forget the boy-girl relationships. With pre-paid cards, teenage boys can buy virtual stuff for their gals. Sometimes the gals will demand it just to prove a point. In Asia, this dynamics works on many young adults too.
 
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