US price excludes sales tax, typically 8%, putting the price to consumers at $215. UK sales price is +20% VAT, so price sans tax is ~£140. That's $225 for the UK vs. $200 in the US like-for-like sans tax. Factor in that the Kindle Fire HD is really £159, the comparison is $213 for the UK versus $199 in the US. We also have better mandatory warranties, so manufacturers have to add an amount of insurance money to each unit sold to cover failures. A purchase in the US typically includes optional warranty with the retailer (although often very good from the sounds of it, with people trading old hardware for new when slims come out etc.
But we wouldn't pay Sales tax having a US item delivered to the UK, would we? I thought Sales Tax was dependent on which State you were in. Shouldn't be added to International goods, so we could probably still get it cheaper. I suppose there might be duty or whatever once customs get a hold of it - but in my experience ordering from Amazon.com thats not always taken (I am in the Channel Islands so I'm not liable for VAT, which might explain this) The saving grace for me is that I dont pay VAT on Amazon.co.uk - so I shouldn't complain. Its just very tempting to get a US version for roughly the same price, get games sooner etc...
We're no longer as universally price-gouged as we used to be. Some devices like TVs have a significant 'EU tax', but not always.
Its certainly not as bad as it once was, granted. Being British I just like to moan alot I guess
I've heard this in the console business, but I still see RRP figures quoted in stores offering discount. eg. ShopTo has a 3% discount on a Wii U bundle with a figure crossed out. We've also seen a change in the UK (and EU?) market where RRPs are typically set very high so that retailers can offer large 'discounts'. Maybe that's actually old-skool left-over EU gouging RRPs meeting competitive online retailers?
Yeah I've also noticed Nintendo goods "marked down" from RRP. But they genuinely dont set one (in response to their slap on the wrist for 'price fixing' with the Wii - I think). When they announced the EU launch date they confirmed retailers will set the price. I guess this is why we saw GAME going with £329 for the Premium with other retailers as low as £279 for pre-orders. It was frankly a bit of a mess.
Retail Impression Update: I now have a new "WiiU" Branded RemotePlus and Nunchuck. Really liking the build quallity on this stuff. i dont know if its just the matte finish on the lower half or if it really is sturdier but it feels nicer to hold than the old ones. No rattley buttons either.
Still no console though...