Seems to me your sample is very unrepresentative! You've asked from 40 XB360 owners whether they'll get a PS3? PS3 will ultimately be selling to non-HD-console-owners and not existing XB360 owners. $400 for an HD player when you already have an HD console is very steep if you're not seriously in the market for HD movies. The strength of BluRay will be an added incentive to choose PS3 over XB360, which will be reflected (if it has impacted) in improved sales. IMO though the improvement of 1080p over DVD is too small, having now seen it myself on a 40" 1080p display. HD will take off when it's cheap enough just because people will replace old gear, but I can't imagine a huge rush of people to buy new expensive gear just to get the HD experience - at least not if they've seen it in action and
All things bring equal, what would be a representative sample, you are talking about someone that would need to follow consoles AND the high definition video market. If one believes the Nielsen poll that a not insignificant portion of the console market even knows what the console they already own does (like play DVDs let alone HD) and a not insignificant portion of HDTV owners wrongly assume they have HD because they figured all they needed was the TV.
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