Question: What do you get when you take a bunch of overworked engineers and give them a chance to make cheesy short films?
Answer: The series of nVidia "Are You Ready" films.
Well, I don't know that for certain, but my take on the whole series is that they were all some form of team building excerise or fun project that members of the company got to do to blow off some steam. Obviously not professional actors, cheesy ripoff "plots" and "shaky cam" (and not the Sam Raimi style). Yep, all adds up to me that they were a "fun project" threw up on the website.
I hope they got a taste of making movies.