http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=SNE:US&sid=aDU0grCHGfa0
Sony Cuts PlayStation 3 Price by $100 to Boost Sales (Update1)
By Michael White
Oct. 18 (Bloomberg) -- Sony Corp., the world's biggest maker of video-game consoles, cut the U.S. price of a PlayStation 3 model by 17 percent and introduced a less-expensive version to spur holiday sales.
The PlayStation 3 with an 80-gigabyte hard drive was cut to $499 from $599, Jack Tretton, head of Tokyo-based Sony's U.S. video-game unit, said in an interview. The reduced price is effective immediately, Sony said in a statement today. The company also introduced a $399 model with 40 gigabytes of storage that goes on sale Nov. 2.
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The $399 model comes with a Blu-ray DVD of ``Spider-Man,'' highlighting the console's movie-playing abilities.