The non-standard game interfaces discussion thread (move, voice, vitality, etc.)
- Thread starter patsu
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And how many non-sony fanboys agreed with them? It was nonsense back then, and it's ridiculous that anyone can bring it up with a straight face today.
The last ad's cute, but it strikes me they're taking a gample by not really showing what these people are wiggling about for. I guess they're hoping there's enough coverage so far that people appreciate it's a camera based games interface. And I didn't get the waggly camera-work either. I suppose that was trying to add a sense of motion?
Advertising a motion experience is hard. It's something that only really sells on experience. Nintendo were damned clever in focussing on the users' reactions.
Advertising a motion experience is hard. It's something that only really sells on experience. Nintendo were damned clever in focussing on the users' reactions.
The waggly camera work gave me a sense of how the Kinect sensor can see you in 3D. Much more noticeable in the 1st ad. But I agree the ads don't really show enough of the games. The first trailers really did a great job of that and had some really fitting music playing in the background. Maybe these ads are more about Kinect itself? And maybe they'll have more ads about the games later?
Tommy McClain
Tommy McClain
Yeah, they seemed derived from jiggle-style 3D images. I guess that explains the IMO jarring separation of the smoothly animating players and stop-frame style rooms.
Of course these clips can't be taken in isolation. MS's ad campaign is supported by some serious investment. I guess the idea is to get the name associated with the experience through as many styles as possible, building up a broader concept of what the Kinect experience is. It's not as straightforward as just saying "this product gives this fun/emotional reward" but trying to educate the masses to the tech and experiences, for which they are investing in roadshows, Facebook community promotion, media coverage and such.
Where's LB when you need him? This marketing gubbins is right up his alley.
The complete opposite of viral marketing - antibody antimarketing!
As expected, Kinect will draw on household brands to establish itself:
http://www.gamasutra.com/view/news/30637/Kinect_Launch_Marked_By_Major_Ad_Partnerships.php
http://www.gamasutra.com/view/news/30637/Kinect_Launch_Marked_By_Major_Ad_Partnerships.php
http://www.gamesindustry.biz/articles/2010-09-27-nintendo-confirms-wii-remote-plus
Most speculated that the new controller will have integrated M+ add-on. I'm curious to see if they will tag the Vitality Sensor along.
http://www.gamesindustry.biz/articles/2010-09-27-xbox-sky-player-to-receive-kinect-support
Users can pause, fast forward, rewind and play content with their voice.
Users can pause, fast forward, rewind and play content with their voice.
Not really a big surprise. At E3 they announced all the dashboard apps like Netflix, last.fm, ESPN, Zune, Facebook, Twitter would get the Kinect treatment. I believe Canal+ and Sky were both mentioned as well.
Tommy McClain
Yeah. I am looking forward to the media integration as that is my main reason to buy the stuff.
http://www.joystiq.com/2010/09/28/tetsuya-mizuguchi-wants-your-memories-in-child-of-eden/
It'd be more cool if the game can pull photos from my own collection to make a game.
EDIT: We can already detect smiles in still images.
It'd be more cool if the game can pull photos from my own collection to make a game.
EDIT: We can already detect smiles in still images.
The 3 kinect ads are bad. Border-lining on horrible (esp. for MS' standards wrt 360 ads). 
And seriously:
But that's Sony, and Sony never really gets the communication part in visual communication nailed down, so let's not harp on them that much; MS did. Jump In was perhaps one of the most effective taglines for this generation, and the packaging/ads for the 360 were quite coherent to what the brand wanted to communicate.
But if these kinect ads are real, it's amazingly astonishing that whichever doofus at MS actually approved the horrible vision from the creative director/director for the campaign. The in-your-face treatment of the tagline (YOU ARRRGH THE CONTROLLAR!) is about 10 years old (and despised), and I don't get why I should prefer motion vs traditional controller in the footage shown. Speeding up people's motion into grotesque territory rather than slowing it down and trying to achieve "magic" is probably the last straw in all of it.
It's bad because Kinect's supposed to target the casual/semi-core (eeek! classifications) and MS normally stands behind products they believe in by hiring good agencies (Windows 7, Win Pho 7 etc).
And seriously:
But that's Sony, and Sony never really gets the communication part in visual communication nailed down, so let's not harp on them that much; MS did. Jump In was perhaps one of the most effective taglines for this generation, and the packaging/ads for the 360 were quite coherent to what the brand wanted to communicate.
But if these kinect ads are real, it's amazingly astonishing that whichever doofus at MS actually approved the horrible vision from the creative director/director for the campaign. The in-your-face treatment of the tagline (YOU ARRRGH THE CONTROLLAR!) is about 10 years old (and despised), and I don't get why I should prefer motion vs traditional controller in the footage shown. Speeding up people's motion into grotesque territory rather than slowing it down and trying to achieve "magic" is probably the last straw in all of it.
It's bad because Kinect's supposed to target the casual/semi-core (eeek! classifications
) and MS normally stands behind products they believe in by hiring good agencies (Windows 7, Win Pho 7 etc).Eurogamer: MS advises against "clutter" for Kinect
Yeah. I'm putting a chair out on my lawn, bring my binoculars and watch all of this unfold from a safe distance.
That's another blow to the IR space, which sadly isn't going to completely solve it light pollution issues that affected EyeToy.
