upnorthsox
Veteran
Hmm, not really accurate though. Should be more like "The Move wand is the controller". Not that catchy though.
It´s quite easy to come up with some witty slogan including the word Move, but I find it a bit hard to find one that speaks equally well to both the casual and the core crowd. You don´t want a slogan that could possibly alienate either one.
Microsofts slogan is very well crafted. It does not scream "gesture gaming", it makes it sound like some sophisticated future tech, bypassing that old limited physical controller thingy.
No doubt Kinect is the easier PR sell, you can even wheel out Steven Spielberg to tell you how it changes gaming forever.
Still, you can do an ad campaign based more around emotions and games. Example:
A father and son walk in to the living room ready to play a game (COD, Madden, whatever kind you expect). There is little Samantha on the floor in front of the TV with the Move.
Dad: Ok pumpkin, we want to play a real game now.
Little Samantha looks back and up: Ok daddy, one more minute.
She then proceeds to take the Move, draws a house, colors it in (with the ball changing colors), reaches over and picks up her virtual EyePet and places him into the house. He curls up in the doorway and lays down, she smiles at him, he smiles back. She then gets up and goes to her dad.
Samantha innocently handing dad the Move: Ok, it's your Move now.
Dad and son look on stunned.
Cut to boilerplate product stuff.
Or anyhow, something like that.