So? You seem to be justifying a game that doesn't deserve it. Yes, it'll sell to Star Wars fans but that's it. The game was very hyped and now it's not even mediocre, it's just bad.
It's not that bad, and to be honest I don't think the release schedules for 360 and PS3 are really stellar until mid October. This game can probably do pretty well mid-September, even being a so-so title.