It probably wouldn't do a lot of good for its key franchises which remain exclusives, but it wouldn't hurt and it would add value to make me more receptive to upgrading earlier on.
Key franchises can still stay exclusive for a while, many would at first simply due to the pc piracy issue. But they could be released later. Basically it could go down something like this:
- You buy your shiny new Durango, log in with your Microsoft id and your all configured. All your friends, contacts, etc all transfer over automatically and you go to the same familiar Windows app store.
- When you go to the Windows app store it will show apps compatible with your hardware. So on an arm Windows device you would not see x86 apps, on an x86 device you wouldn't see apps that are Durango only, etc. Ideally simpler apps would all work on Durango, so your existing Win 8 app purchases would work on Durango as is. That will let you leverage many of your existing purchases right away on Durango with no more money spent. Right now we can already flag our Windows 8 apps as supporting x86, arm or both. Over time maybe they will add Durango to that mix, so maybe we just have to recompile our apps, submit a new binary to the store and presto they will also work on Durango.
- A new Gears of War comes out, and it's Durango only for the first year. When you go to the Windows store on Durango, Gears Of War appears as a possible purchase since it supports your hardware. When you go to the Windows store on other hardware like arm or x86 based, you don't see GOW. You buy it via the Durango store and play it.
- A year later GOW gets ported to x86 Windows and now appears on the x86 Windows store. Since the hardware is so similar, this isn't uber hard to do. You go to the Windows store on your x86 machines like laptop, desktop or whatever and now see GOW there and you go ahead and install it. Since you use the same Microsoft id on all your devices you don't have to buy it again, it knows you have a license for it. So you down load it and play.
- You see all your achievements are there, of course because all the devices are XBLive compatible. All your save games are there also because all saves happen in the cloud. So now you can play GOW on your x86 Windows devices with the same achievements and save games.
That's the kind of unified setup that I'm envisioning. Everything is tied together, so all your friends, contacts, achievements, game saves, etc all automatically transition to any Windows device based on your Microsoft id. Game can still be made exclusive for a period of time, as stated this is likely to happen purely due to pc piracy. But nothing stops these same games from transitioning to other devices over time. The Windows store knows what type of device you are accessing it from, so it knows to deliver you an x86 binary, arm binary, Durango binary or whatever, and it also knows if you have bought the item or not. This way it's all seamless, you keep your games forever, talk with all your friends anywhere on any device, you don't have to constantly rebuy stuff, and consoles still can get that window of exclusivity.