Sony: PlayStation 3 price drop

Why just a 20GB increase? It's not much at all, but it's cool that the price is still 599 and not increased.
 
Why just a 20GB increase? It's not much at all, but it's cool that the price is still 599 and not increased.
Probably HDD suppliers are abandoning 60GB 2.5" HDD.

Does anyone know what happens to the price of the 20GB model available in some stores?
 
July 9 (Bloomberg) -- Sony Corp. will cut the price of the PlayStation 3 video-game console in the U.S. and Canada by $100 in a bid to double sales of the player, which has trailed rivals since its introduction last year.

A PlayStation 3 with a 60-gigabyte hard drive will sell for $499 starting today, a 17 percent discount, Jack Tretton, head of Tokyo-based Sony's U.S. games business, said in an interview. A new 80-gigabyte model will go on sale in August for $599.

Sony predicts the price cut will double U.S. sales of the player, Tretton said. The move will take customers from Microsoft Corp., forcing the Xbox 360 maker to drop the price of its $479 Elite model, analysts said. Nintendo Co.'s Wii, the top-selling console at $249, probably won't be affected.

``The price cut should take more away from Microsoft,'' said Richard Doherty, an analyst at the research firm Envisioneering Group in Seaford, New York. ``A lot of sales that would have gone to the Xbox Elite will go to PlayStation.''

More: http://www.bloomberg.com/apps/news?pid=20601087&sid=aYWkGuoeuipo&refer=home

I don't get it, drop the price a solid $100 bucks then 3 months later raise the price again by $100 to $599 but only give 20GB of extra storage. The Elite now sounds like a good upgrade for $80. :mad:
 
So what do you want exactly? 60GB for $399? That's ridiculous unless Xbox 360 Premium gets a price drop to $299 as PS3 has Blu-ray (+ 5 discs bundles) after all that can differentiate itself from Xbox. They don't have to abandon their premium image of the brand because it will work positive when the price is not too high. SCE can just wait and see what happens after the 60GB price cut, it's not like many important softwares arrive in summer. Later they can make Heavenly Sword Pack with 80GB PS3 for $600. The $100 difference from the 60GB version is just fair at that point.

The press release

http://www.scei.co.jp/corporate/release/pdf/070709e.pdf

It is like sony and MS are having a contest to see who can screw up the worst. Reggie at nintendo HQ has to be laughing his ass of right now. I am sorry the price cut was a great idea the new sku stupid. The PS3 is once again 599 us dollars they need to get the away from the over priced stigma. Even worse is the new SKU is a complete rip off 40 dollars for 20 gigs and no EE/GS this is the most expensive tard pack ever. Instead of trying to keep the price point high sony should be working on getting it down. This leaves me little hope of a 399 PS3 this year.

Is nintendo the only ones who get it this generation? People do not want to spend 399+ for a gaming console.
 
$100 price drop for 3 months then back to $599 with only a 20GB increase in storage. What is Sony doing? :???:
 
It is like sony and MS are having a contest to see who can screw up the worst. Reggie at nintendo HQ has to be laughing his ass of right now. I am sorry the price cut was a great idea the new sku stupid. The PS3 is once again 599 us dollars they need to get the away from the over priced stigma. Even worse is the new SKU is a complete rip off 40 dollars for 20 gigs and no EE/GS this is the most expensive tard pack ever. Instead of trying to keep the price point high sony should be working on getting it down. This leaves me little hope of a 399 PS3 this year.

Is nintendo the only ones who get it this generation? People do not want to spend 399+ for a gaming console.

Agreed.

This worked out really terrible for Sony, simply because it happened to leak out first as a "price drop" and then we got the rest of the story. Had they been able to control the message it would have looked a lot better.
 
It is like sony and MS are having a contest to see who can screw up the worst. Reggie at nintendo HQ has to be laughing his ass of right now. I am sorry the price cut was a great idea the new sku stupid. The PS3 is once again 599 us dollars they need to get the away from the over priced stigma. Even worse is the new SKU is a complete rip off 40 dollars for 20 gigs and no EE/GS this is the most expensive tard pack ever. Instead of trying to keep the price point high sony should be working on getting it down. This leaves me little hope of a 399 PS3 this year.

Is nintendo the only ones who get it this generation? People do not want to spend 399+ for a gaming console.
So you think a bundle pack is a standard SKU that defines the overpriced stigma :oops:

Agreed.

This worked out really terrible for Sony, simply because it happened to leak out first as a "price drop" and then we got the rest of the story. Had they been able to control the message it would have looked a lot better.
Much more effective getting major press coverage than the 'Elite' move IMHO ;)
 
More: http://www.bloomberg.com/apps/news?pid=20601087&sid=aYWkGuoeuipo&refer=home

I don't get it, drop the price a solid $100 bucks then 3 months later raise the price again by $100 to $599 but only give 20GB of extra storage. The Elite now sounds like a good upgrade for $80. :mad:

Also Motorstorm, theoretically a $60 value (although, in reality, much depends on if you want the game..the problem with pack ins..).

Myself I would not be much interested in Motorstorm for example, although it would be a nice throw in.
 
Sony is essentially borrowing PC economics and parts here (Basically mark down old models and introduce new models at the same price).
I am not sure that is accurate. Not only PC approach is questionable in console space, they aren't really upgrading the console.

To me it looks like they are trying to lay the ground for faster price drops (or higher profits), and they have good, possibly long term deal on 80 GB hard drive.
 
So you think a bundle pack is a standard SKU that defines the overpriced stigma :oops:

Much more effective getting major press coverage than the 'Elite' move IMHO ;)

They got major press coverage, but the initial reaction on message boards tonight was anger and dismay on learning it's not a true price drop..

Elite yes, was ill received on message boards also.
 
So you think a bundle pack is a standard SKU that defines the overpriced stigma :oops:

Much more effective getting major press coverage than the 'Elite' move IMHO ;)

Yes I do because people will associate the PS3 with its most expensive SKU no matter the value just like they do with the 360.

For the last what 9 months the PS3 has tanked at 499/599 so to fix that they introduce new pricing of 499/599. To add insult to injury the 599 model is a complete and utter rip off. They include a game so for the remaining 40 dollars you get a whole 20 extra gig or around 20% more of the cheaper SKU.
 
They got major press coverage, but the initial reaction on message boards tonight was anger and dismay on learning it's not a true price drop..
Not a true price drop?
Even if they phase out 60 GB, it's pretty stupid to assume that the only available SKU at the time will be a Motorstorm bundle.
So obviously 80 GB will be lowered in price as well.
 
Yes I do because people will associate the PS3 with its most expensive SKU no matter the value just like they do with the 360.
I doubt Xbox 360 is associated with the $480 price tag of Elite in the mind of most sane people.

They got major press coverage, but the initial reaction on message boards tonight was anger and dismay on learning it's not a true price drop..

Elite yes, was ill received on message boards also.
I think retailers are happy with this news. As for Elite, it didn't bring a price drop of Premium.
 
I doubt Xbox 360 is associated with the $480 price tag of Elite in the mind of most sane people.

I think retailers are happy with this news. As for Elite, it didn't bring a price drop of Premium.

If I am retailer I am not happy at all. Since I have to stock another 599 SKU that will not sell. Everyone would of been happy if they would of just anounced a price cut and left at that. If they wanted to introduce a new SKU for the future fine the 80 gig should of been 499 and give a free game with the 60 gig version to even it out. That way PS3 pricing goes down ward instead of being the same.

I think many associate price with the high end model when a person spends a premium they are going to go for the best.
 
If I am retailer I am not happy at all. Since I have to stock another 599 SKU that will not sell. Everyone would of been happy if they would of just anounced a price cut and left at that. If they wanted to introduce a new SKU for the future fine the 80 gig should of been 499 and give a free game with the 60 gig version to even it out. That way PS3 pricing goes down ward instead of being the same.

I think many associate price with the high end model when a person spends a premium they are going to go for the best.

I seriously don't know what so many of you are complaining about?

I'm pretty damn sure that the vast majority of retailers are going to spin this as a $100 price cut no matter what most of you think..

I can see almost all retailers with posters in the windows saying "PS3 - from $399" in very big, very bold lettering which should work well enough to sway consumers into taking interest.. Most consumers who walk into the store and say "It says the console is 399 in the window but you have some for 499 in here, so what's the difference?" then retailers will reply "not much, a bundled game and a bigger HDD" of which the consumer STILL has the option of replying "Aw f*** it, I'll get the 60GB one then pls" as opposed to "aw f*** it, it's too expensive" which is pretty much the only option consumers have at the moment..

Plus i'm sure that most stores have been selling most PS3s bundled anyway and therefore addng an extra option which is manufacturer-driven as opposed to retailer-driven isn't going to bring any negativity from consumers since they're used to looking for the best deal when they walk into the store..

All this talk of this not been a true price cut is rediculous!!

The 60GB model (the only frickin' one we've had for a while) has been reduced by $100.. Surely the fact that the 80GB model doesn't provide much extra considering the rather large price difference is even more of a testament to the fact that Sony are focusing on 60GB for now as the primary SKU (and full well expect it to be the most attractive one in terms of cost/value)
In the end the 20GB model was shit because it lacked so many features of the premium SKU to make the price difference between them too small.. With the new SKU however, the price difference doesn't ditract from the value of the 60GB model and so therefore the ONLY forseeable problem with this is what will happen once the 60GB models sell through (80GB drop to 399, or even 299!, and possible introduction of a 120GB model? at 399/499?)

I just don't see how this is not a positive move by Sony?
 
In Australia most places have the PS3 with a pack-in game (Motorstorm, RR7, a few others) for around RRP ($AUD999), sometimes slightly under. This is up to the store, not an official thing. Don't you have that over in the states?

If they pulled this rubbish over as an official "new sweet deal" it would not work. Maybe it's just the differences in markets. *shrug*
 
Wait a minute..so is the 60GB discontinued or not?

If it's truly not discontinued, meaning Sony actually continues to produce two sku's indefinitly, then this is in in effect a $100 price drop.

However I guess it's just common sense the 60GB will be discontinued.

This sku situation is getting ridiculous. Consider now I've heard rumors the 360 Elite is essentially discontinued and that stores only got one shipment..which makes no sense..so take it with salt..then I've heard even that the 20GB PS3 is still available if retailers demand it (though I doubt this also..) between the two we've got six sku's and which are alive or dead is anybody's guess..
 
I just don't see how this is not a positive move by Sony?

Because the pricing structure has not changed. It is not features keeping the PS3 from selling it is the incredibly high price tag. The 599 USD price tag has killed the PS3 in north america. Instead of getting rid of the 599 dollar level they kept it so the pricing structure is the same as before.

When I tell my friends about the price it will go something like this.

Me sony lowered the price of the PS3.

My friend how much is it now?

Me 499/599

My friends that is how much it costed when it first came out and still 2x as much as a Wii.


Sony needed to ditch the 599 dollar price point not try and keep it.

The only thing more stupid recently was MS and thier 479 dollar SKU.
 
It's probably along the lines of what's being theorized - the 60GB will likley be sold at $500 until the inventory is cleared, after which the 80GB unit will probably be dropped to that price point (sans Motorstorm).
:???: Sony have a few million 60GBs lying around. And they're supposedly making 1.2 million PS3's a month. So in a few months of selling 60GBs at $500, they'll have stockpiled 80 GBs. Why not stop making things, sell out PS3s, get a shortage in the Summer even to show it's a 'desirable item', then refill the channels in time for the big games?
 
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