Intuitively, Home can be the funnel to draw general consumers into the combined Playstation entertainment space. It should assist newcomers, plus capture gamers who just completed a game and are looking for the next thing to do.
I also think that PS Home is not a "MMORPG" itself but at the same time, *if* Home has its own attractions (especially for non/casual-gamers), it will be more effective in distributing "foot" traffic to third party apps and stores. Now that's the theory (my theory
).
First and foremost, the Home virtual world lacks the collective knowledge and persistent pull of a forum. It also lacks the persistent draw of MySpace because a user's house is only accessible when he/she is logged in. People can't take their own sweet time to discover the complete community consistently within the 3D world.
In this regard, I feel that the Home
3D world is more geared towards existing friends (i.e., existing group entertainment) and transient activities. However if Sony has a Home website that can persist the entire Home virtual world activities, it may be a better (convenient, "larger" and less intimidating) marketing tool.
OTOH, I feel that Home can be (is !) better than HTML's pull model for capturing dynamic activities (e.g., watching a keynote together). Instead of people refreshing the web page and posting loose notes, they become an integral part of the experiences.
From this perspective, I think the following
broad activities will define the Home experiences.
* Online marketing event (a la Internet conferences, keynotes, TV game shows, contests, user-generated events, ...). Together with the Home website, this is the part that can address inefficient's concerns about "constant draw" and also drive traffic to third party applications/spaces.
* Online education/learning (This can be seen as a specialized form of marketing event, but I split it out because a developer may focus on it).
* Group activities for
existing relationships/meetups (game launching, strategizing clan games, team building mini-games, etc.)
Basically, anything time-based and highly interactive fits well with Home. Individual "home page" may be "created" by each user within Home, but most people may view them from the Home website (if there is such a thing) instead of within Home.
And the following
Home Items should form the basic virtual world experience.
* A real-time directory or a newspaper/newsletter to point people, especially newcomers, to the latest activities, freebies and sale within the Home world. This may be snapshot'ed to the website periodically.
* Web browser to allow users to interact with the open web world (e.g., recruiting more guys from the GAF forum to join an on-going match, posting loose notes missed by the Playstation Home system)
EDIT: The award of exclusive Home Items form another draw of the virtual world. These items may have unique behaviour in the virtual world to attract people.
As for introducing a currency for PS Home, it is not clear if it's needed yet. Sony may want to wait until they have a sizable user base before they decide if they need it.