Sony exec questions high price of Wii, 360 hardware

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digitalwanderer

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You just can't make stuff like this up, I'll let Hanners' post do the talking:

Hanners at Elite Bastards said:
You know, it's pretty hard for me to contain my laughter while I'm posting this news piece, which seems to be a sure-fire contender for the 'Pot meet kettle' story of the week. Enjoy the irony, courtesy of Sony Australia's Michael Ephraim.

"My only question for this Christmas on Wii is the price point," said Ephraim.

"Even though it's affordable, at AUD $400 (EUR 237) plus whatever you need to buy accessories-wise, I'm guessing you need to spend about AUD $500 (EUR 296) to take home a Wii and enjoy it."

"For this Christmas, I think that price point is still not family entertainment because AUD $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry," he said.

And while admitting Microsoft had done "fairly well" at launch, the Australia boss believes the Xbox 360 is focused on too narrow an audience and still priced too high.

You couldn't make this stuff up, could you? Games Industry.biz has the full story.
biglol.gif
 
See digi, i knew we had something in common. That emoticon is awesome. I love Sony's PR, it makes my day bright like sunshine and rainbows.
 
im actually in agreement $250US for the wii is very very very high, i + many others were expecting $200 max. true i know nintendo are making a profit from day one on this as this is there main buisiness (unlike sony or ms)
$250 is certainly not value for money, when u look at the list of things it doesnt do
 
$250 is certainly not value for money, when u look at the list of things it doesnt do
:oops:

$250 for the latest/newest/shiniest Nintendo system around with nifty new nunchuck remote? If it plays games like it's supposed to I consider that more than fair. :)
 
gotta love the corporate PR world.

remins me of some recent words by some sony suit according to which the PSP was handily outselling the DS left and right.
 
I don't get what's so funny?

The Wii and 360 are both overpriced. Where's the humor? In the fact that the PS3 is the most ridiculously over priced? I don't see where he said the PS3 was a bargain by comparison...
 
I also think that the Wii is 50$ overpriced, Off course it sounds funny when somebody at Sony says that though:)
although when I say that Wii is overpriced, I'm only talking about my perpective, for the market, the price is right on the money.
 
Sony is saying that $500 (EUR 296) is too much for a gaming system, yet the PS3 is going to run either AUD $830 (EUR 492) or AUD $999 (EUR 592) depending which you get.

You don't see the hypocrisy there? :LOL:

No, because you're not thinking in Sony Logic. ;) You see in Sony logic, the PS3 is a nexgen gaming system and Blu-Ray player for significantly less than the price of a standalone Blu-Ray player, ergo it's a bargain. Whereas in Sony Logic, the Wii is an overpriced Gamecube with a redesigned WaveBird...

You're just not in the right head! :p
 
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No, because you are reading into his quotes things he didn't actually say.

He said the Wii was too expensive for something to be considered a family entertainment device and he said the 360 was too expensive because it targetted too narrow of an audience.

No where did he say, as you claim, that $500 is too much for a gaming system.

He said the prices of the Wii and 360 were too much for what they are.

It blows my mind that you can read into his comments things that he didn't say, yet can't see what he was clearly implying.. that the PS3 can cost more money because it offers more. And while the other two systems are less expensive, they are so inferior in what they offer that they aren't even worth their lowered cost.

I don't agree with his implications about the PS3's relative value because I don't think the difference in value offered between the Wii/360/PS3 justifies the price differences.

But I don't see anything funny about it. Hasn't this been Sony's party line since Day 1? PS3 is worth the money and all the other systems are vastly inferior.
 
The Wii is overpriced for what it does. If Nintendo decided to replace the Wii with an N64 + Nunchuck and sell it for $250, do you think it's worth that just because it's the "newest and latest" from Nintendo? The Wii looks like a resell of the GC with new controller. The very fact that Nintendo is making a nice chunk of change, while Sony and MS are subsidizing losses on each unit, means that you are getting less hardware for more money from Nintendo. From a hardware point of view, when you buy a 360 or PS3, you get getting alot more for your money, thanks to Sony/MS subsidy. So from a strictly hardware point of view, the two next-gen consoles are the better deal. The only counter argument one could make is that somehow the Nunchuk controller counters all the next-gen power packed in the other consoles, and therefore, the new controller is worth the $50 bucks of overprice.
 
We can get into the nitty-gritty or what he said and debate it, but I prefer to stay at the top level of analysis and say that Sony PR is just pure gold. How can people paid to market and promote suck so hard at it?
 
I also would agree that the Wii is over priced. $250 seems like a tough sell because they are considered a "cheap alternative" and "a kids console" (my words) to the PS3 and XBOX 360.

I don't know, i just don't understand whats so great about the Wii, swinging your arms around is going to get old after about 10 mins.
 
The Wii is overpriced for what it does.

you know of another device that does the same for less?

If Nintendo decided to replace the Wii with an N64 + Nunchuck and sell it for $250, do you think it's worth that just because it's the "newest and latest" from Nintendo?

good point, let's see - did nintendo pack a n64 with a nunchuck and sell it for $250 - nope.
see, if nintendo had actually done that then maybe, just maybe, it wouldn't have costed $250. of course we don't have the slightest idea how things could have ended up.

The Wii looks like a resell of the GC with new controller.

great. enjoy the wii content on your GC then.

The very fact that Nintendo is making a nice chunk of change, while Sony and MS are subsidizing losses on each unit, means that you are getting less hardware for more money from Nintendo. From a hardware point of view, when you buy a 360 or PS3, you get getting alot more for your money, thanks to Sony/MS subsidy.

and that bothers you how when you are not a yuppie with sufficient disposable income for $400+ consoles? most people who'd love to play console games don't necessarily have the cash for the gracious donations the other console vendors are doing to the world.

ok, demo, consider this: if you bought HW in bulk amounts you'd surely get better value for your dollar - so are you buying, say, x360 in bulk amounts? if no - why not?

So from a strictly hardware point of view, the two next-gen consoles are the better deal.

yes, for people willing to spend ~$1K usd on toys.

The only counter argument one could make is that somehow the Nunchuk controller counters all the next-gen power packed in the other consoles, and therefore, the new controller is worth the $50 bucks of overprice.

just $50 bucks of overprice? are't you being conservative here?
 
I don't understand this place sometime...

This is funniest PR we 've seen for a long time.
It's ridicilous : WII is over priced ok, the 360 is not (ms lose lot of money on each unit...).

Some here are too much of fan they lose their sense of humor.
there is nothing to discus I hope this thread will be lock, it's useless........
trollish in fact, the pr is trollish so this post.
moderators delete or lock . Please...
 
Michael Ephraim's quote clearly makes sense in context - which is what we should be discussing really.

He's essentially just saying, 'PS3 is expensive, but it's worth it. These other systems aren't cheap themselves, and for what?' And his focus was really on the Wii more than the 360.

Anyway I hardly think the quote was nonsensical, it just comes down to a matter of opinion on whether you believe the Wii is overpriced or not. Personally I commend Nintendo on getting another profit generator out the door - innovation is worth an asking price IMO. That said, I understand Michael's POV as well.
 
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