Your last point is probably why that business model won't work on Xbox Live, but would work on PSN. I suggested to OXM that they should have made the demos(presumbly the same ones that would be on the disc version) completely free and not part of the $3/month. Just make sure that the paid for content is something completely worthy of paying for. Videos are not enough methinks.
AzBat, the way you frame the problem has an interesting spin though. You seem to see this as a next step for offline magazines.
It may indeed be the convergence of TV, print and Internet media. Sony seems to be experimenting with a new format so that they can replicate the success elsewhere. With interactive players being deployed as we speak (tru2way cable boxes, media PCs and BD-Live players), I can see offshoots in cable networks, broadband Internet and disc-based media at the same time.
EDIT: In other words, the PS3 owners are the guinea pigs. We will deal with issues such as pricing, content preferences, usability and conversion rate. But these innovative programmes are why I bought a PS3 in the first place.
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