If I didn't know the price elsewhere in the world, I could see the £425 pricepoint as acceptible for what the box does, if you have the HD set needed to benefit. What makes PS3 look expensive is the international price and competition. A lot of buyers might be blissfully ignorant of the US price, so it'll then just come down to comparisons with XB360. With the BRD, it's not a bad deal. XB360 is £280 (£200 for Core excluding extras like memory card) + £130 for HD DVD drive, which is £410 for an HD movie playing console. And you've no gaurentee you'll ever find an HD DVD drive for your XB360 if you go that route!