But is not what happened at full node shrinks ...
The benefits of savings on a full node offset the engineering/redesign costs which I'm sure were/are more expensive than in the ps2 days due to the complexity of the chipset.
Have you noted the chorus of complaints about how expensive the latest line is? A discrete GPU has more pricing leeway than a console component.
Indeed. I'd be surprised if they
didn't balk at a 25% increase in wafer costs for 28nm. The real kicker is what TSMC were looking to charge for 20nm and below.
However what TSMC would
like to charge and what they
will settle for are two very different things.
At one point, the cost benefit goes away and even cell phone makers will stop filling their latest node production lines with product.
TSMC knows this and will adjust accordingly. 450mm wafers are part of this solution.
The higher the price ceiling and the lower the volume requirement, the more rapidly a company can transition to the leading edge of an immature process.
If pricing is low or the market requires millions of units as opposed to tens of thousands, then a design has to wait.
One also has to consider the potential savings to be had.
If the chip is cheap enough already, it may not beneficial to invest in a redesign which doesn't offset the savings.
example:
45nm chip costs $40
28nm expected cost $20 (+25% wafer increase) = $25
Savings $15 * 10 million chips /yr = $150 million
If redesign costs = $100 million
then savings = $50m
next node:
28nm chip costs $25
20nm expected cost $12.5 (+25% wafer) = $15.63
Savings $9.38 * 10 million chips /yr = $93.8 million
Savings < Redesign costs = Wait for next node (or cheaper wafer costs).
_______________
As to the point on higher cost msrp items being more flexible to absorb higher cost new nodes... AMD is currently selling a 28nm 123mm2 chip based card for $100.
This
chip size is roughly the same as a projected xb360/ps3 SoC @ 28nm.
Both consoles retail for more than double this cost.
So while I agree with the principle in general, I think at this point, Sony/MS are waiting for 28nm production capabilities more than anything.